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08/10/2014

Coca-Cola Brings Drinks to Kroger's 'Heroes' Party

Kroger and Coca-Cola Co. partnered in July to add an exclusive cause component to the manufacturer's massive "Share a Coke" campaign.The manufacturer pledged to donate up to 100,000 cans of Coca-Cola to U.S. military personnel and their families through the USO (United Service Organizations).
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