By substituting merchandising materials, this Holiday Party Center, for what Seagram's calls its "perennial" brands, is transformed from a Thanksgiving/Christmas display to a Super Bowl promotion, giving unit a three-month life.
What looks like a bottle of Vaseline sunblocker turns out to be a 5-feet tall inflatable replica that is hanging from the ceilings of food and drug stores.
One of two members of this system joins two wall surfaces that define a track. The second includes a pair of plates that overlay each other and a control mechanism for moving the plates apart and into contact with wall surfaces to secure the second member to the first.
