Looming overhead like miniature blimps, the bright green and yellow inflatables provide "instant recognition at the point-of-sale," says a company spokesman.
Meeting the often conflicting needs of retailers, a display for the Teledyne air cleaner provides consumers with information without taking up too much counter space.
Last summer's comedy movie "What About Bob?" is enjoying a longer than usual, high- profile run in video rental stores as a result of Touchstone Home Video's aggressive in-store campaign, which extends through February.Released in November, the rental is backed by TV advertising and a merchandising
Foam Ks blow around the plastic bubble on Microsoft's "popcorn" display, signifying increased memory available for PC users with the operating system upgrade. A small fan located in the base inflates the bubble and moves the Ks.
By substituting merchandising materials, this Holiday Party Center, for what Seagram's calls its "perennial" brands, is transformed from a Thanksgiving/Christmas display to a Super Bowl promotion, giving unit a three-month life.
What looks like a bottle of Vaseline sunblocker turns out to be a 5-feet tall inflatable replica that is hanging from the ceilings of food and drug stores.
One of two members of this system joins two wall surfaces that define a track. The second includes a pair of plates that overlay each other and a control mechanism for moving the plates apart and into contact with wall surfaces to secure the second member to the first.
