Media Advertising

RadioShack selected WPP Group's Mindshare in May as media planning and buying agency of record. The shop will handle the duties across all channels, including digital and new media.

Walmart launched a "Family Moments" campaign this month by sponsoring the April 16 premiere of

Walmart's total ad spending rose roughly 14.0% to $2.4 billion in fiscal 2010 (ended Jan. 31), according to the company's 10-K.

Home Depot staged spring versions of "Black Friday" in March and April to mark the beginning of the home improvement channel's busiest season.

Kohl's joined with Iconix Brand Group to launch a new marketing campaign for the exclusive Candie's brand.

The Council of Better Business Bureaus has recommended that Staples and OfficeMax make changes to their print and online advertising, due to complaints lodged by Office Depot, according to published reports.

The Sports Authority became "the official sporting goods retailer" of US Youth Soccer in February in a sponsorship agreement that will include special discounts for the nonprofit organization's roughly two million members.

Lowe's activated its ongoing sponsorship of the National College Athletic Association last month by tying into the annual "March Madness" basketball tournaments.In stores, the home improvement chain used "March Into Savings" banners on upfront displays to tout its status as an official corporate pa

Winn-Dixie is continuing the "Local Flavor" campaign it launched in 2009 to trumpet its longstanding relationships with local farmers, vendors and employees. The slogan is used on such P-O-P materials as posters and the price signs affixed to displays from national brands.

H-E-B recently reduced prices on more than 5,000 national-brand and private-label products. To identify the savings, the chain is using shelf tags for specific products and encouraging employees -- dubbed "low-price ambassadors" -- to help shoppers find others, according to published reports.

Lowe's in February kicked off a new advertising campaign from BBDO New York that uses documentary-style TV spots to portray employees as knowledgeable, helpful and friendly, according to a report in

7-Eleven last month conducted a mobile marketing test at approximately 200 stores in San Diego. Consumers who texted "fast" (or, "rapido," the Spanish translation) to a promotional number received a coupon for a free Slurpee, Big Gulp or coffee.