Media Advertising

Home Depot used local radio spots in such major markets as San Diego, New York, Chicago, Los Angeles, Dallas and Minneapolis to promote a recurring offer for 10% off all Energy Star appliances priced at $398 or higher. The spots mentioned General Electric, Maytag and LG.

Kohl's has continued its relentless efforts to communicate value in 2010 while also implementing several initiatives to become a more regionally relevant chain.

Winn-Dixie's advertising expenses in fiscal 2010 totaled $91.2 million, a decrease of 4.5% compared with fiscal 2009, according to the company's latest 10-K.

Walgreens is dedicating endcaps to introduce Paper Jamz, a new line of toy guitars, drums and amplifiers from Hong Kong-based WowWee that the chain is selling exclusively.

Rite Aid added a complementary rewards component to its new "wellness+" loyalty program in June that delivers next-trip savings with purchase of designated products.

Rite Aid officially introduced "price fighter" private-label Simplify through a media release in June, a few weeks after products began popping up on dedicated endcaps.

Ace Hardware this month is using its newly launched "I Will" marketing campaign to promote the introduction of Craftsman tools to stores.

Sports Authority has acquired the Tommy Armour golf brand from Hilco Consumer Capital and received the rights to trademarked entities Tommy Armour, RAM, Zebra, 845, 855, Silver Scot and TearDrop.

True Value maintained a presence in Sunday newspapers in May and June by running ads in the

CVS/pharmacy in May launched an "ExtraCare Advantage for Diabetes" loyalty program that provides special savings and other rewards with purchase of over-the-counter drugs and other products related to the disease.

Best Buy is following through on its own "green" initiatives while strengthening efforts to steer consumers toward products and services that conserve energy. The various programs are marketed collectively under a "Greener Together" slogan.

H-E-B continues its price-focused marketing activity at its traditional stores, where banners and ceiling signs keep comparing the chain's prices to those found at rival Kroger. TV spots support.