Laminated MDF; vacuum-formed, extruded and fabricated styrene; fabricated wire; litho-printed tag and transparencies; fluorescent and incandescent illumination
Reportedly from a Wal-Mart display catalog, these images of display pieces for Star Wars licensed products began appearing on the Internet seven weeks prior to the movie launch.
The theatrical release of "Star Wars: Episode I -- The Phantom Menace," spawned more than just the most hyped movie of all time. It also initiated possibly the largest licensing blitz in the history of merchandising.