As the driver in this photo pumps gas, she views color monitor (mounted on post supporting canopy) that plays 30-second TV commercials. Sound comes from speakers (also mounted on the post) that are activated when auto pulls up to island. Laserdisc system plays as many as 30 of the ads continuously.
Seasonal crackers display illustrates several of consistent Keebler in-store merchandising elements: "waterfall" displays of products, unifying center unit, and use of elf, hollow tree, low cholesterol and fat banners, and logo in graphics.