Walmart plans to automate and scale its advertising suite, explore new offsite frontiers including inside stores, improve targeting and full-funnel measurement, and expand creative capabilities.
A new integration between visual analytics company Vizit and product experience management platform Salsify uses AI to analyze and optimize clients' digital shelf and product detail pages.
It’s the company’s first accreditation by the Media Rating Council for impression and click metrics across desktop, mobile web and in-app environments.