03/06/2014

Brands Help Delhaize Bulk Up for the Olympics

Samantha Nelson

Delhaize America's Food Lion and Hannaford leveraged the Olympics sponsorships of four manufacturers to host bulk-purchase incentives last month.Hannaford used a "Go for the Gold" theme to dangle $5 off a future receipt with purchase of $25 in products from official 2014 Winter Olympics sponsors Pr

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