Artificial intelligence (AI) has been around and evolving for decades — but within the last year it has hit a fever pitch as it has begun unavoidably touching our daily lives with new tools and platforms. Consumers and professionals across numerous industries can’t seem to escape this hot topic of conversation.
For commerce marketing professionals, there are a plethora of questions regarding how AI will transform everything from processes and hiring to campaign execution, measurement and content creation.
This special report — based on a Path to Purchase Institute survey (conducted in July in partnership with Vizit) — begins to uncover the potential of AI when it comes to visual content creation. The respondents comprised 35 professionals who indicated that they lead or work in a role that includes visual content strategy, image creation, content syndication or measurement.
From the familiarity and adoption of different tools/services to AI budget allocations and the relevance of applications, this report reveals how AI is currently making a mark in CPG content creation. What does the future hold? Highlights include the perceived benefits and risks of using AI and how professionals see work habits changing in the year ahead.
