07/06/2014

Walmart Rolls Out the Purple Carpet for Nexium

Patrycja Malinowska

Pfizer orchestrated an unprecedented takeover of Walmart’s pharmacy department to support the over-the-counter launch of Nexium 24HR.Multiple floor decals and counter clings, aisle-interrupting arm signs, posters and clings at pharmacy windows, and Mylar balloons have been loudly touting Nexium's a

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