07/15/2015
Walgreens Likes Pantene's 'Haircast'
Procter & Gamble activated its Pantene “Haircast” campaign at Walgreens for the third straight summer in late June, this year using near field communication (NFC) as part of its in-store displays.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing