Target has reallocated space at nearly 500 of its 1,840-some U.S. stores to grow its toy department ahead of the holidays.
The retailer added 250,000 square feet of space for toys that will be "absolutely permanent," Target told CNBC, and allows the retailer to showcase products such as electric ride-on vehicles, playhouses and outdoor playsets.
Beyond reallocating space, Target also has "fully reimagined" the toy departments at more than 100 remodeled stores, which now have an updated toy presentation with a new layout and interactive play experiences, according to an Oct. 16 "A Bullseye View" post.
P2PI visited a Super Target in Broadview, IL, to look for any updates to the store's toy department. Take a look at what we found, below.
Maison Battat's Our Generation dolls get the spotlight in a section encompassing a ceiling sign and doll vignettes in display cases.
Endcaps within the toy aisle encourage children to interact and play.
Brand agnostic pipes along in-aisle displays also encourage play, positioned at an ideal height for children to speak in to.
Plush toys are stocked on a colorful display topped with a swing.
Lego Group SKUs get a spotlight with vignettes depicting Lego figures going down a slide.