Meijer Teams with Tyson for 'Game Time'

Meijer is making an exclusive "Game Time" sweepstakes from Tyson Foods the center of its marketing campaign ahead of the Super Bowl.The sweeps awards three winners with an entertainment center comprising a 60-inch TV, a TV stand, an HDMI cable, a Blu-ray player, a sound bar system and a $500 store gift card. Seven runners-up receive a 40-inch TV while 16 others win the sound bar. Consumers enter from Jan. 6-21 by texting a designated number. Norwalk, CT-based Advantage Solutions handles.A feature in the digital version of Meijer's Jan. 12 circular promotes the sweeps and links to details contained on a seasonal "Make Sunday Super" web page within meijer.com. Ads in a Jan. 8 email, Meijer's home page, and other websites including cdkitchen.com and nesn.com support.The seasonal web page also offers "game day" recipes incorporating product from Tyson and other brands including MillerCoors' Coors Light, Mondelez International's Ritz, Kraft Heinz Co.'s Oscar Meyer and General Mills' Betty Crocker.A series of floor clings activated the campaign in stores by:directing shoppers to the aforementioned web page for a cheese dip recipe incorporating Kraft's Velveeta and Conagra Brands' Rotel.dangling an mPerks coupon valid from Jan. 8 to Feb. 4 for a free bag of Kraft Heinz Co.'s Ore-Ida tater tots with purchase of three SKUs of Kraft natural shredded cheese. The cling depicts a "loaded totchos" recipe incorporating both brands along with Oscar Meyer.plugging an mPerks coupon for $1 off a six- or eight-pack of Coca-Cola Co. mini cans. The coupon is valid from Jan. 1-28.Elsewhere in stores, spectaculars group together soft drinks and chips from National Football League sponsor PepsiCo, produce needed to make guacamole, and beer from MillerCoors' Miller Lite and Anheuser-Busch InBev's Corona. Floor clings from Johnsonville Foods use a "big game flavor" message to dangle an mPerks coupon for $1 off the purchase of two SKUs from Jan. 8 to Feb. 4. National displays from Kellogg Co., which began appearing at Meijer in September of 2016, continue to enjoy prominent placement.

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