National Football League and Super Bowl sponsor Mars Inc. has brought a national sweepstakes to Walgreens stores, with a dedicated endcap and a counter unit positioned at checkout putting the promotion directly in front of the drug chain’s shoppers.
The “Funner to the Final Second” sweeps runs Dec. 2, 2019, through Feb. 2 and will award a grand-prize trip to the 2021 Super Bowl in Tampa, FL. Additional prizes include an April trip to the 2020 NFL Draft in Las Vegas, $1,000 in Visa gift cards to two winners, and $200 nflshop.com e-gift cards (billed as a custom jersey) to 20 winners. The 2020 Super Bowl takes place Feb. 2 in Miami.
Mars prompts Walgreens shoppers to download the Snapchat app and scan the Snapcode depicted on the displays “for a chance to win tickets.” Those who do are taken to a Mars promotional site to enter the sweeps.
The displays identify Mars brands Snickers, Skittles and M&M’s as official sponsors and promote special pricing on the merchandised SKUs.