The Path to Purchase Institute announced the winners in the 2015 Design of the Times Awards competition at a special reception Oct. 14 during the Shopper Marketing Conference & Expo in Minneapolis. Specialty apparel retailer The Children's Place took home the "Best of the Times" award for its back-to-school jeans display produced by Meyers, Minneapolis.

Download the list of winners: PDF iconDesign of the Times 2015 Winners. Institute members have exclusive access to contest images and full contest declarations linked below.

Final judging to determine which entries received gold, platinum or Best of the Times awards took place Oct. 13 on the Expo show floor, with the winners announced at the Design of the Times Awards Reception and Ceremony the following night. All winners are showcased in the Design of the Times Gallery on the Expo show floor.

Fifty judges convened Aug. 19 near the Path to Purchase Institute headquarters in Chicago for first-round judging of the nearly 300 entries competing in the 20th annual competition, which celebrates the most inspiring and creative in-store campaigns and tactics of the previous year. The judges selected 120 entries to vie for the top awards in the competition's eight retail channels: consumer electronics, convenience, drug, home centers/hardware, mass merchants, specialty, sporting goods and supermarket/grocery.

Institute members may click here to view a complete gallery of all contest entrants.

2015 Best of the Times Winner

Title Client Company Entrant Company Category
The Children's Place Back-to-School The Children's Place Meyers Specialty

 

2015 Platinum Winners

Title Client Company Entrant Company Category
Excedrin Power Wing GSK Consumer Healthcare Menasha Supermarket/Grocery
Share a Coke Contour Bottle Display The Coca-Cola Company The Coca-Cola Company and International Paper Drug
Purina Purpose Target Endcap Nestle Purina Petcare Company Great Northern Instore Mass Merchandisers
The Children's Place Back-to-School The Children's Place Meyers Specialty

 

2015 Design of the Times Winners

Consumer Electronics Client Company Entrant Company Award
Microsoft Fit Band Display Microsoft Design Phase Inc. Gold
Norelco/Sonicare Holiday Floorstand Philips Consumer Lifestyle Menasha Gold
LG OLED Endcap for Best Buy LG Electronics Design Phase Inc. Silver
TDK Trek Micro Counter Unit TDK Great Northern Instore Silver
Sharp Microwave Drawer Fixture SHARP Electronics USA Menasha Silver
Garmin In-line Display Garmin USA Menasha Silver
Ultra HD TV Wall Program for Best Buy LG Consumer Electronics Trans World Marketing Silver
Jawbone Mini Jambox Jawbone Rapid Displays Bronze
XFINITY Best Buy Mobile Kiosk Comcast TPN Bronze
       
Convenience Client Company Entrant Company Award
ChapStick Surfboard Counter Unit Pfizer Consumer Healthcare WestRock Gold
Rolaids Giant Roll Skinny Tower Chattem Inc. Sonoco Display and Packaging Silver
Bluetooth Interactive Shelf DAS Companies Inc. DAS Companies Inc. Bronze
Juicy Drops Floor Display Topps TimBar Packaging & Display Bronze
       
Drug Client Company Entrant Company Award
FLONASE Merchandising Solution GlaxoSmithKline Epsilon Ryan Gold
Coppertone Summer Split Endcap Bayer Healthcare Menasha Gold
Werther's Caramels Speed Table Storck USA Menasha Gold
Eco-Advanced Rolling Rack Energizer Holdings Inc. Pratt Display Gold
InComm Holiday Tree Gift Cards Display InComm Inc. Sonoco Display and Packaging Gold
Share a Coke Contour Bottle Display The Coca-Cola Company The Coca-Cola Company and International Paper Gold
Neutrogena Hydro Boost Flagship Display Johnson & Johnson WestRock Gold
Tylenol PM Launch Johnson & Johnson International Paper Silver
Sun Care Innovation Aisle Edgewell Personal Care Mechtronics Silver
Mr. Mucus Lenticular Floorstand RB Menasha Silver
Nivea In-Shower Lotion Family Beiersdorf Inc. Menasha Silver
Dr. Cool Recovery-On-the-Go Launch Coolcore Sonoco Display and Packaging Silver
376 Launch Wolverine Endcap Gillette The Integer Group and WestRock Silver
Cool-Dry Sport Replica Display Johnson & Johnson WestRock Silver
Gillette Venus Swirl Shower Endcap Procter & Gamble Menasha Bronze
Hawaiian Tropic Island Sport Counter Edgewell Personal Care Pratt Display Bronze
Walgreens Suncare Sand Castle Display Edgewell Personal Care Pratt Display Bronze
InComm Back-to-School Gift Cards Display InComm Inc. Sonoco Display and Packaging Bronze
COVERGIRL Day and Night Counter Unit Procter & Gamble - COVERGIRL WestRock Bronze
       
Home Centers/Hardware Client Company Entrant Company Award
KitchenAid In-Store P-O-P Program Whirlpool (KitchenAid) Catapult Gold
Delta Innovation Endcap at Lowe's Delta Faucet Company MarketingLab Inc. and Brian Haberer Gold
Delta New In2ition 2-In-1 Showerhead Delta Faucet Company MarketingLab Inc. and Brian Haberer Gold
WORX Menards Display Positec Meyers Gold
GE Water Filtration Displays General Electric Meyers Silver
Valspar Paint Chip Display Valspar WestRock Silver
Cabot Stain Display Valspar WestRock Silver
Clark + Kensington - OPI Color Display Ace Hardware Innovative Marketing Solutions Inc. Bronze
Sharpie - Lowe's Half Pallet Newell Rubbermaid International Paper Bronze
Robert Bosch Dremel Micro 8050 Robert Bosch Tool Corporation Sonoco Display and Packaging Bronze
Menard's Varathane Wood Finishing Center Rust-Oleum Paint Trans World Marketing Bronze
       
Mass Merchandisers Client Company Entrant Company Award
Purina Purpose Target Endcap Nestle Purina Petcare Company Great Northern Instore Gold
Kellogg Enhanced Cereal Carton Kellogg Company Kellogg Company Gold
Venus Swirl Demonstration Unit Procter & Gamble - Gillette Venus Mechtronics Gold
Gillette FlexBall Demonstration Unit Procter & Gamble - Gillette Mechtronics Gold
Crayola Ultra Clean Washable Endcap Crayola Packaging Corporation of America Gold
NESCAFE Dolce Gusto Inline Demonstator Nestle Sonoco Display and Packaging Gold
Good to Be Home Fragrance Half Pallet RB TimBar Packaging & Display Gold
Crayola Color Wonder Awning Crayola TimBar Packaging & Display Gold
Neutrogena Hydro Boost Counter Unit Johnson & Johnson WestRock Gold
3M Scotchgard Power Wing 3M Great Northern Instore Silver
Walmart Full Pallet Display BRG Bell Sports International Paper Silver
Crayola Color Alive Endcap Crayola McLean Packaging Corp Silver
Trident Unwrapped Launch Family Mondelez Menasha Silver
Ice Breakers Cool Blast Family The Hershey Company Menasha Silver
TRESemme Rolling Tower Unilever Menasha and Barrows Silver
Keurig Walmart Islander II Display Keurig Green Mountain Inc. New Dimensions Research Corp. Silver
Swann Home Security Systems Demonstrator Swann Communications Sonoco Display and Packaging Silver
SpinBrush Truly Radiant 4-Way Takeover Church & Dwight TimBar Packaging & Display Silver
Optic Express Launch Colgate-Palmolive Company WestRock Silver
Cool-Dry Sun Pallet Johnson & Johnson WestRock Silver
Walmart Optic 2% Shelf Frame Colgate-Palmolive Company WestRock Silver
GoPro Target Display GoPro AMD/GoPro Bronze
Neutrogena Shine Control Sidekick Johnson & Johnson International Paper Bronze
Crayola Walmart Basket Building Endcap Crayola McLean Packaging Corp Bronze
Crayola Walmart Ultra Clean Washable Endcap Crayola McLean Packaging Corp Bronze
Dr. Scholl's DreamWalk Counter Unit Bayer Healthcare Menasha Bronze
Sally Hansen Miracle Gel Launch Coty Inc Menasha Bronze
ChapStick Sidekick Pfizer Menasha Bronze
Keurig Walmart Small Islander Display Keurig Green Mountain Inc. New Dimensions Research Corp. Bronze
Nickelodeon Turtle Power at Walmart Nickelodeon Nickelodeon Bronze
Flonase In-Store TV Endcap GSK Consumer Healthcare Studio Squared Bronze
Walmart Retro Cooler Shipper The Coca-Cola Company The Coca-Cola Company and WestRock Bronze
Life Scents Half Pallet RB TimBar Packaging & Display Bronze
Crayola Color Alive Launch Crayola TimBar Packaging & Display Bronze
COVERGIRL What's New March 2-ft Hotspot Procter & Gamble WestRock Bronze
COVERGIRL What's New March 3-ft Hot Spot Procter & Gamble WestRock Bronze
Nintendo Amiibo Interactive Display Nintendo of America WestRock Bronze
       
Specialty Client Company Entrant Company Award
The Children's Place Back-to-School The Children's Place Meyers Gold
Uni-Ball 307-Air Endcap Newell Rubbermaid Newell Rubbermaid Gold
HEINEKEN Phone Charging Napkin Holder HEINEKEN USA The Display Connection Gold
Strongbow Floor Display Strongbow / HEINEKEN USA The Display Connection Gold
Office Depot 3-sided Innovation Display Newell Rubbermaid WestRock Gold
Bayer Pest Solutions Center Bayer Healthcare Animal Health Grey Healthcare Group and InStore Innovation Group Silver
Sweeten Your Holiday Floorstand Mondelez Menasha and Phoenix Creative Silver
InSinkErator Freestanding Displays InSinkErator OSI Creative Silver
Men's Hair Care Toolbox American Crew OSI Creative Silver
Jack Daniels Charcoal Mellowing Kiosk Brown Forman Crux Retail Inc. Bronze
3M Try Me Half Pallet 3M Great Northern Instore Bronze
Guardsman Furniture Care Center Guardsman Division-Valspar Corp Innovative Marketing Solutions Inc. Bronze
Keurig 2.0 Brewing System Counter Units Keurig Green Mountain Inc. Mechtronics Bronze
Sam's Electronic Dept Duracell Battery Procter & Gamble - Duracell New Dimensions Research Corp. Bronze
Sam's Club Duraglide 6 Launch Packaging Sam's Club Sonoco Display and Packaging Bronze
Sam's Club Duraglide 6 Launch Campaign Sam's Club Sonoco Display and Packaging Bronze
       
Sporting Goods Client Company Entrant Company Award
Callaway Speed Regime Golf Ball Counter Callaway Rapid Displays Silver
Navico Elite Stair Step Display Navico Meyers Silver
       
Supermarket/Grocery Client Company Entrant Company Award
Bud Light Rita/Cinco de Mayo Merchandiser Anheuser-Busch International Paper Gold
Excedrin Power Wing GSK Consumer Healthcare Menasha Gold
Core Power Betsy the Cow Display The Coca-Cola Company The Coca-Cola Company and WestRock Gold
Beringer Taste Station Beringer Vineyards TWINOAKS Gold
Ritz Snack Truck Mondelez International Eastwest Marketing Group Silver
Motion Display Animated Shelf Talker Clorox Motion Display Silver
Keurig Kroger Kiosk Display Keurig Green Mountain Inc. New Dimensions Research Corp. Silver
Nestle Skinny Cow Iced Coffee Launch Nestle Sonoco Display and Packaging and Cornerstone Strategic Branding Silver
Lysol Click-It Toilet Bowl Floorstand RB TimBar Packaging & Display Silver
Taste Something Fun Profit Endcap Frito-Lay Universal Silver
Salsa Jar Power Wing Frito-Lay Universal Silver
Stop & Shop ChapStick Rolling Replica Pfizer Consumer Healthcare WestRock Silver
LaMarca Personalized Label Printing E&J Gallo Winery E&J Gallo Winery Bronze
Oreo & Milk Display Mondelez International Eastwest Marketing Group Bronze
Nabisco Summer Snack Shack Mondelez International Eastwest Marketing Group Bronze
Barilla 30 in 30 Campaign Barilla IN Marketing Services Bronze
Supervalu Wild Harvest Supervalu Menasha Bronze
L'Oreal Infallible 3-Sided Endstand L'Oreal USA Pratt Display Bronze
376 Commerce Launch Floorstand Gillette The Integer Group and WestRock Bronze
Gillette Venus Swirl Floor Wing Procter & Gamble The Integer Group and WestRock Bronze
Lysol Click It Gravity Feed RB TimBar Packaging & Display Bronze
Optic White & Sensitive Enamel Pen Tray Colgate-Palmolive Company WestRock Bronze