We Are the Institute. Join Us.

The Path to Purchase Institute provides the tools, the knowledge and the community necessary to integrate and execute against today's shopper marketing demands.

Our Story

Since 2003, our global association has been serving the needs of brand manufacturers, retailers, agencies and all types of solution providers along the path to purchase. We foster best practices and a deeper understanding of all marketing efforts that lead to a purchase in-store or online. 


Join over 500+ companies who know that the Institute is the most credible and robust resource for shopper marketing information in the world. Members-only tools and resources can equip you with the tools, the knowledge and expertise necessary to integrate and execute against shopper marketing demands.


Print and digital products including our monthly Shopper Marketing magazine, our weekly Newswire e-newsletter, white papers and special reports provide current trends and information for those shaping the shopper marketing industry. 


New in 2015! The Path to Purchase Leadership University is a professional development and training curriculum designed to accelerate peak performance for new and seasoned Institute members in shopper related roles.


From a searchable shopper marketing database to data on retail digital promotion activity to a glossary of shopper marketing terms, the Institute provides tools, reports and resources to give you with the most up-to-date information out there.



The Institute gathers influential thought leaders across the shopper marketing discipline by hosting small groups for learning and sharing.

Contact Us

Are you ready to put the power of the Institute to work for you? Get in touch with us today. You’ll be glad you did!