We Are the Institute. Join Us.

The Path to Purchase Institute provides the tools, the knowledge and the community necessary to integrate and execute against today's shopper marketing demands.

Our Story

Since 2003, our global association has been serving the needs of brand manufacturers, retailers, agencies and all types of solution providers along the path to purchase. We champion shopper-centric thinking and practice that help define the ongoing evolution of consumer marketing and the overall shopping experience.


Join over 300+ companies who know that the Institute is the most credible and robust resource for shopper marketing information in the world. Members-only resources can equip you with the tools, the knowledge and expertise necessary to integrate and execute against shopper marketing demands


Our world-class events unite the entire universe of shopper marketing.

  • Path to Purchase LIVE
  • Retail Media Forum
  • Digital Shopper Commerce Forum
  • Shopper Insights & Media Forum
  • Retail Media IN ACTION 
  • In-Store Shopper Experience Forum
  • Webinars
  • Learning Lab


Print and digital products including our monthly magazine, our twice-weekly Newswire e-newsletter, white papers and special reports provide current trends and information for those shaping the shopper marketing industry. 


Path to Purchase Institute Learning Lab is a series of curated, highly relevant and content-rich educational experiences designed to deepen today’s demanding marketers’ capabilities and know-how for tomorrow.


From a searchable path-to-purchase marketing database to data on retail digital promotion activity to a glossary of shopper marketing terms, the Institute provides tools, reports and resources to give you with the most up-to-date information out there.



The Institute gathers influential thought leaders across the marketing to shoppers discipline by hosting small groups for learning and sharing.

Contact Us

Are you ready to put the power of the Institute to work for you? Get in touch with us today. You’ll be glad you did!