We Are the Institute. Join Us.
The Path to Purchase Institute provides the tools, the knowledge and the community necessary to integrate and execute against today's shopper marketing demands.
Our Story
Since 2003, our global association has been serving the needs of brand manufacturers, retailers, agencies and all types of solution providers along the path to purchase. We champion shopper-centric thinking and practice that help define the ongoing evolution of consumer marketing and the overall shopping experience.
Membership
Join over 400+ companies who know that the Institute is the most credible and robust resource for shopper marketing information in the world. Members-only resources can equip you with the tools, the knowledge and expertise necessary to integrate and execute against shopper marketing demands.
Events
Our world-class events unite the entire universe of shopper marketing.
Publications
Print and digital products including our monthly Shopper Marketing magazine, our twice-weekly Newswire e-newsletter, white papers and special reports provide current trends and information for those shaping the shopper marketing industry.
Training
The Path to Purchase Leadership University is a professional development and training curriculum designed to accelerate peak performance for new and seasoned Institute members in shopper related roles.
Tools
From a searchable path-to-purchase marketing database to data on retail digital promotion activity to a glossary of shopper marketing terms, the Institute provides tools, reports and resources to give you with the most up-to-date information out there.
- Professional Development Courses
- Shopper Marketing Glossary
- 3M Visual Attention Service
- Special Reports
- i-Seminars: Online Webinars
Groups
The Institute gathers influential thought leaders across the marketing to shoppers discipline by hosting small groups for learning and sharing.
