Beverage Brands Celebrate the Holidays, Football & More

Profusion Brings ‘Mean Girls’ Back to Walmart

Meijer Cooks Up Deals on P.F. Chang’s
Meijer Cooks Up Deals on P.F. Chang’s

Walmart Sticks with Elmer’s for Back to School

Aldi Builds a Charcuterie Board

Aldi Builds a Charcuterie Board
Learn about the power of the Institute.

Only the Institute can equip you and your team with the knowledge, the opportunities and the community of experts necessary to effectively advance your shopper marketing strategy.

Since 2003, our global association has been making it easy for brand manufacturers, retailers, agencies and all types of solution providers to understand what's happening in the shopper marketing universe. Learn more about how we've developed the most complete resource for news and information about the shopper marketing industry.

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Because the Institute is at the center of the shopper marketing universe, it is able to provide valuable information for everyone from beginners to c-level including special reports, research and professional development training.

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Nestle-Purina Meijer

Nestle-Purina SKUs continue to get the spotlight at Meijer via an interactive endcap display that reacts to what specific item a shopper is considering by playing a video that shares information about that product.

Procter & Gamble's Native is heralding the arrival of its limited-edition holiday collection of personal care SKUs at Target with a vibrant endcap display.

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