Samantha Nelson| Path to Purchase Institute

Samantha Nelson

Author Profile

Samantha Nelson is a freelance writer covering the commerce marketing industry. She is a former Senior Editor - Content for the Path to Purchase Institute, having covered Kroger, Dollar General, Family Dollar, Whole Foods, Meijer, Southeastern Grocers, Publix, Ahold Delhaize, PetSmart and Petco.

ARTICLES BY THIS AUTHOR

11/28/2023
Hot Wheels Offers Exclusive Cars at Three Retailers
Mattel's Hot Wheels ran bulk-purchase incentives awarding exclusive collector’s edition cars at Target, Kroger and Walmart this fall.

Samantha Nelson
12/4/2023
Revolution Puts 'Elf' on Walmart's Shelves
Revolution Beauty tied in to the 20th anniversary of the Warner Bros. movie by launching a cosmetics collection inspired by the Christmas film exclusively at Walmart on Nov. 4.

Samantha Nelson
11/21/2023
Haleon, Meijer Support Cleft-Focused Charity
The manufacturer partnered with the Midwest retailer for a summer cause campaign supporting Smile Train, a nonprofit that provides free surgery for children to correct cleft lips and palates.

Samantha Nelson
11/15/2023
Walmart, Target Get Exclusive 'Paw Patrol' Merchandise
Walmart and Target tied in to the Sept. 29 theatrical release of Paramount Pictures' "Paw Patrol: The Mighty Movie" with exclusive toy releases.

Samantha Nelson
11/14/2023
Gillette Brings Intimate Products to Boots
Procter & Gamble’s Gillette launched an Intimate shaving collection for men exclusively at U.K. retailer Boots in September.

Samantha Nelson
11/7/2023
Rowing Blazers Brings Fall Style to Target
Apparel and accessories brand Rowing Blazers partnered with Target to launch an exclusive limited-edition collection.

Samantha Nelson
11/2/2023
Celsius Brings Exclusive Vibe to Circle K
Celsius gave Circle K an exclusive launch window in July for its Cosmic Vibe sparkling fruit punch energy drink.

Samantha Nelson
10/26/2023
'Wednesday' Cosmetics Collection Rolls Out to Walmart
Hayden Products’ Walmart-exclusive cosmetics brand Hard Candy launched a limited-edition makeup collection based on the “Wednesday” Netflix series at Walmart ahead of Halloween.

Samantha Nelson
10/30/2023
BodyArmor Tailgates at Wawa
Coca-Cola Co.’s BodyArmor kicked off football season by giving East Coast convenience chain Wawa an exclusive “Ultimate Tailgate” sweepstakes.

Samantha Nelson
10/12/2023
Native Brings Pumpkin Spice to Walmart
The Procter & Gamble brand is selling its seasonal Pumpkin Spice Latte deodorant and body wash exclusively at Walmart this fall.

Samantha Nelson