Kroger P&G 'Super Moms' Email

Kroger sent an email blast to its website subscribers on May 8 that promoted $30 worth of coupons as "Super Savings for Super Moms and those who love them, too!" The email's main graphic showcased Procter & Gamble's Ivory, Bounty, Febreze, Tide and Crest Complete and linked to a webpage containing 40 coupons for those and other P&G brands. The coupons ranged in value from 50 cents to $2.

Neutrogena 'Rebate' FSIs

Johnson & Johnson’s Neutrogena dangled a $10 mail-in rebate on $30 purchases redeemable with an online form from the brand’s website and store receipts. In some markets, CVS/pharmacy received an overlay that directed consumers to cvs.com to redeem the offer. The overlay also touted a “buy one, get one 50% off” deal on all Neutrogena products for the chain's ExtraCare cardholders.

Walmart Lawn & Garden Co-Op Ad

Walmart continued its seasonal promotion of lawn and garden products (see Related Promotional Activity) in a Parade ad showcasing brands such as Bailey Nurseries' Bailey's, Suntory Flowers' Sun Parasol and White Flower Farm's Better Homes and Gardens plants (the last through a licensing deal with Meredith Corp.). The ad carried a "Variety. Quality. And savings" message.

M&M's 'Find Brown' FSI

Mars Inc.’s M&M’s promoted a “Find Brown” instant-win game showcasing the brand’s newest mascot, Ms. Brown. (See Related Articles.) The shopper who buys the bag of all brown M&M’s wins a grand-prize $100,000. All other promotional packages carry in-pack codes that consumers enter at mandms.com for a chance at secondary prizes including Ms. Brown T-shirts, candy dispensers, tumblers and travel mugs.

Walgreens received an overlay in some markets.