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Daily Field Reports (i)
AB Acquisition Cooks with Cuisinart

AB Acquisition Cooks with Cuisinart September 18, 2014

AB Acquisition teamed with Conair Corp.'s Cuisinart to conduct a continuity promotion at its Acme, Shaw's, Jewel-Osco banners and select Albertsons stores.  Shoppers earn one sticker…

Walgreens Indiscreet with Always Discreet Launch September 17, 2014

Walgreens supported the August launch of Procter & Gamble’s Always Discreet feminine products by hosting a variety of marketing activity.…

7‑Eleven Launches Digital Coffee Rewards Program September 16, 2014

7-Eleven launched a coffee loyalty program this month that awards a free medium coffee after the sixth java purchase. The “Every 7th Cup Free” rewards program works in tandem with…

Walmart Express is a Bust September 15, 2014

Walmart is rebranding its three-year old Express format. The Express moniker will be completely eliminated, with all 21 existing locations converting to mini-Neighborhood Markets in coming months,…

Sprite is Family Dollar's 'Favorite' for BTS September 15, 2014

Family Dollar again made an exclusive promotion from Coca-Cola Co.'s Sprite the center of its back-to-school marketing activity.…

RadioShack Joins Forces with Defense Mobile September 12, 2014

RadioShack and Defense Mobile Corp. are partnering to offer the Connecticut-based wireless services provider’s new nationwide 4G LTE mobile services. The struggling electronics retailer…

Whole Foods Packs Lunch September 11, 2014

Whole Foods Market is focused on filling the lunch pail for back-to-school season. In stores, posters, banners, ceiling signs and floor clings depict a "Lunches that Rule the Earth"…

Walgreens Rocks With Maybelline, Garnier September 10, 2014

Walgreens partnered with L’Oreal’s Maybelline and Garnier this summer for an overlay to the brands’ sponsorship of Fashion Rocks Worldwide’s “Fashion Rocks” fundraising…

From the Glossary (i)

Above-the-line advertising

Any form of advertising for which a commission or fee is paid to a recognized advertising agency operating on behalf of a client. The term most commonly refers to mass media advertising through televi...

Effie 2014
Recent Promotional Activity (i)

L'Oreal Rite Aid 'Fashion Rocks' Instagram Sweeps

September 10, 2014 L'Oreal Rite Aid 'Fashion Rocks' Instagram Sweeps

Rite Aid leveraged L'Oreal's sponsorship of Fashion Rocks Worldwide’s "Fashion Rocks" fundraising effort to stage an exclusive Instagram sweeptakes awarding two winners with tickets to the Sept. 9 event in New York City. Rite Aid's Instagram followers entered by reposting the contest entry announcement using the #fashionrocksgiveaway hashtag. Twitter and Facebook posts supported.

Walgreens also ran an exclusive overlay to the event. (See Related Articles.)

Target 'brandSaver' Features

September 5, 2014 Target 'brandSaver' Features

Target tied in to Procter & Gamble’s latest brandSaver drop (see Related Articles) with multiple incentive offers in its concurrent circular. The back cover of the tab promised a $10 store gift card with purchase of three select products from brands Downy, Tide, Bounce, Gain, Swiffer, Puffs, Luvs, Bounty, Cascade and Charmin (Clorox Co.’s Glad also snuck in) while directing consumers to brandSaver for more savings.

Rite Aid P&G 'brandSaver' Features

September 3, 2014 Rite Aid P&G 'brandSaver' Features

Rite Aid used most of the front page and partial interior pages in its Aug. 31 circular to offer $10 in +UP Rewards to Wellness+ loyalty cardholders who bought $30 worth of products from 20-plus Procter & Gamble brands including CoverGirl, Pantene, Bounty, Pampers, Puffs and Duracell. A special circular wrap touting Rite Aid's "Quit for You" smoking cessation program also featured a partial page touting the +UP Rewards offer along with a "I Will Start Fresh and Clean" message above P&G's Tide, Gain, Febreze, Mr. Clean and Swiffer.

Family Dollar P&G 'Game Day' Feature

September 1, 2014 Family Dollar P&G 'Game Day' Feature

Family Dollar tied in to Procter & Gamble's Aug. 31 brandSaver FSI event (see Related Articles) with a front-page feature in its concurrent circular activating the manufacturer's sponsorship of the National Football League. The feature also spotlighted products from fellow sponsor PepsiCo.

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