Daily Field Reports
Target Hosts Disney Royalty May 17, 2013
Target and Walt Disney Co. staged their second annual “National Princess Week” last month. The promotional effort included a dedicated Disney Princess endcap in toy departments that…
BrandSaver: May 12, 2013 May 17, 2013
Procter & Gamble executed its sponsorship of Special Olympics this week in a mid-month edition of brandSaver. The stand-alone FSI insert’s cover and first interior pages promoted…
Fred Meyer Only Has a Card for Mom May 17, 2013
Kroger's Fred Meyer tapped into Mother's Day this year with a sweepstakes awarding a $500 store gift card. The mass merchant's Facebook fans entered from April 28 through May 11…
Walgreens Heads to Space with Axe Apollo May 16, 2013
Walgreens is hosting an exclusive overlay to a national sweepstakes from Unilever's new Axe Apollo product line. Shoppers who buy a full-size Axe product from April 28 through June 1 receive…
Hannaford Puts Kids in Touch with Earth Month May 16, 2013
Delhaize America's Hannaford tapped into April's designation as "Earth Month" to stage its sixth annual "Design a Reusable Bag" contest.…
FSI Report: May 12, 2013 May 16, 2013
General seasonal themes ruled the day in this week’s co-op FSI programs. News America Marketing’s SmartSource program used a cover banner and the borders of several FSIs to promote…
Kroger Designs Another Earth Day Effort May 15, 2013
Kroger tapped into April 22's designation as "Earth Day" by staging its sixth annual "Design a Reusable Shopping Bag" contest. The company-wide contest requires entrants…
Staples Beefs Up the E-Commerce Ranks May 15, 2013
Staples appointed Faisal Masud to the new post of executive vice president of global e-commerce. Beginning May 20, Masud will be responsible for leading the company's online and digital…
Walmart Plugs Excedrin May 14, 2013
Walmart is helping promote a national sweepstakes from Novartis Consumer Health’s Excedrin. A brand showcase on walmart.com touts the promotion (see “Excedrin ‘Biggest Headache’…
From the Glossary
Cardboard
A generic, non-specific term for heavy-duty, paper-based product. Do not use as a synonym for corrugated.
Special Reports
Harnessing Big Data
Meet "fully profiled" shopper Mary. Within a month's time, she buys a pair of running shorts online that reviewers say are non-chafing, and also 3 pounds of pasta at her local grocery…
Special Reports
Who's Who in Digital Shopper Marketing 2013
Our "Who's Who in Digital Shopper Marketing" is the latest in our Who's Who Series, and our first to recognize this growing field. We're highlighting brand and retail executives…
Research Articles
Digital Shopper Marketers Survey 2013
CHICAGO — April Carlisle sees it as a paradox. Digital shopper marketing is the fastest growing area in the larger discipline of shopper marketing, yet it is perhaps the least understood by the…
News
Institute Seeks Global Shopper Case Studies
The Path to Purchase Institute is seeking case studies to be considered for inclusion in “Global Best Practices in Shopper…
Marketing Toolbox
Retailer Promotion Guide
The attached Retailer Promotion Guide from Shopper Marketing and the Path to Purchase Institute presents information on the key seasonal promotions of 10 leading retailers. Sponsored by…
Recent Promotional Activity
P&G Lowe's 'Memorial Day Savings' Email
May 13, 2013
Procter & Gamble sent an email to members of its "P&G Everyday" online community on May 13 that promoted roughly $66 in “Memorial Day Savings” on products from Gain, Bounty Basic, Charmin Basic, Mr. Clean, Downy, Tide and Duracell. The deals became effective on May 18.
Beauty shots of the products linked to product pages in the e-commerce area of lowes.com. The email also linked to the website's store locator.
The communication was sent one day after P&G dropped its latest brandSaver FSI event. (See Related Articles.)
Always Walmart 'Coupon Not Included' FSI
May 13, 2013
Procter & Gamble’s Always teamed with Walmart for a co-equity overlay (in some markets) touting savings so big that “you don’t even need a coupon."
The brand’s main FSI used a "Weekly Flowcast" motif to illustrate P&G's "Every Day is Dfferent" marketing theme for the brands. (See "Shopper Marketing Effie Awards" in Related Articles.)
Alka-Seltzer Plus Walgreens 'Answers at' FSI
May 12, 2013
Bayer HealthCare’s Alka-Seltzer Plus joined with Walgreens for a co-equity overlay (in some markets) activating the retailer’s “Answers at Walgreens” platform (see Related Articles) by explaining how to manage "sinus and allergy symptoms. The FSI also offered the chain's Balance Rewards loyalty cardholders 1,000 points with purchase of one SKU.
The brand’s main FSI contained a $2 coupon.
Sutter Home 'Better Burger' FSI
May 12, 2013
Sutter Home Winery promoted its annual “Build a Better Burger” recipe contest this week in an FSI cross-promoting products from campaign partners King’s Hawaiian Bakery and the California Milk Advisory Board’s Real California Cheese.
Next I-Seminar
The Next Gen Brand Experience: Mobile/Package Design Synergy June 13, 1:00 pm Central
Learn how mobile and package design can be merged at three key moments of contact: at home (ZMOT), in store (FMOT) and during product use (SMOT).
Upcoming Institute Events
- League of Leaders Spring Meeting June 18-19, 2013
- 2013 Shopper Marketing Expo October 8-10, 2013
- League of Leaders Fall/Winter Meeting December 10-11, 2013
Latest Job Listings
- Consumer Brand Manager, Licensed Brands (Paula Deen, Farberware) SF Bay Area · May 9, 2013
- Brand Manager/Shopper Marketing Scottsdale, AZ · May 2, 2013
