Daily Field Reports
Kohl's Seeks Latin Cred January 27, 2012
Kohl’s is aiming for a bigger chunk of the multichannel market through a partnership with XIX Entertainment’s ¡Q’viva! The Chosen, a documentary series celebrating Latin…
Cornell's Departure Leads Changes at Walmart January 27, 2012
The announced departure of Sam's Club chief executive officer Brian Cornell leads a slew of internal changes taking effect Feb. 1 at Walmart. Cornell has headed up Walmart's warehouse…
Vons Loses its Head January 27, 2012
Vons president Tom Keller is retiring on Feb. 1, Safeway announced this week. The long-time Vons leader first joined Safeway as a food clerk in Phoenix, and began rising through the company…
Lowe's Stays 'Creative' January 26, 2012
Lowe’s has updated the look of an endcap program that showcases do-it-yourself concepts presented in its free Creative Ideas magazine.…
CVS Tries to Win Over Walgreens' Rx Refugees January 26, 2012
CVS/pharmacy is hoping to attract customers who are leaving rival Walgreens to find a pharmacy that still accepts their Express Scripts benefits. Walgreens announced in…
Supervalu Gets a New CMO January 26, 2012
Supervalu has named Michael Moore executive vice president and chief marketing officer. He replaces Julie Dexter Berg, who left the company this week to return to the West Coast, the company said.…
Walmart Turns Consumers into Category Buyers January 25, 2012
Walmart unveiled a new-product contest this month that will give winners the chance to have their products sold by the retailer. Launched Dec. 21, 2011, the "Get on the Shelf" contest…
FSI Report: Jan. 22, 2012 January 25, 2012
Brands turned their full attention to the National Football League’s upcoming Super Bowl in this week’s co-op programs. Among the numerous brands using "Big Game" and other…
From the Glossary
Biodegradable
The ability of a material to be broken down into simpler compounds by microorganisms.
Marketing Toolbox
Top Decorative P-O-P Materials and Tools 2011
The products showcased below were among the P-O-P materials and components that received the most page views in 2011 on the …
Retail Handbook
Store Check: Walgreens Unveils a New Chicago 'Look'
With the opening this month of what it calls a new flagship store in downtown Chicago, Walgreens is "pushing the envelope," according to chief merchandising officer Bryan Pugh.…
Special Reports
Good Insight Hunting
Whether they call it a gut feeling or instinct, most marketers and researchers say they know a good insight when they see one. Beyond that, there isn’t all that much agreement. The only…
Institute News / Promotion
How to Succeed at Retail: Aligning Shopper Marketing Principles
The Path to Purchase Institute is pleased to present a repeat performance of the successful one-day symposium from the Shopper Marketing Expo that examines how developing a clear, consistent set of…
Recent Promotional Activity
Toys "R" Us 'Stock Up' Promotion
January 24, 2012
With the holiday toy rush over, Toys “R” Us kicked off 2012 by devoting its upfront promotional area to baby supplies and paper goods in a “Stock Up & Save a Bundle” event. The program encompassed sales on “all your baby needs,” although displays focused heavily on Kimberly-Clark's Huggies, Scott and Viva. Shoppers who purchased $75 worth of those brands from Jan. 1-22 earned a $20 store gift card valid until July 26.
Mars 'Get 'Em for GameDay' FSI
January 22, 2012
Mars Inc. activated its official sponsorship of the National Football League’s Super Bowl in a themed FSI for Snickers, Dove and M&M’s.
Neosporin Essentials FSI
January 22, 2012
Johnson & Johnson's Neosporin presented a new Essentials product line for people afflicted with eczema, directing consumers to a sponsored area on webmd.com to obtain a personalized report about their condition. Walgreens received an overlay in some markets dangling $5 in Register Rewards with a $20 brand purchase and sending consumers to its weekly circular for additional savings. Walmart received a brand-dominated overlay elsewhere directing consumers to Neosporin's main FSI.
Wonderful Pistachios 'Angry Birds' Spectaculars
January 20, 2012
Paramount Farms' Wonderful Pistachios earned extra prominence at retailers including H-E-B and Kroger this winter with display spectaculars touting the brand's customized Angry Birds game, The Hunt for the Golden Pistachio. Angry Birds creator Rovio claims the game represents the first-ever fully branded, custom Angry Birds game released in the U.S.
Next I-Seminar
Rethinking Design: Applying Design-Thinking to Business Issues February 2, 1:00 pm CDT
Hear from Wallace Church Inc. how design-thinking works, how it compliments analytical thinking and how it can synthesize a solution team.
Upcoming Institute Events
- StratConn: Retail & Shopper Insights February 7-8, 2012
- StratConn: Path to Purchase March 20-21, 2012
- Shopper Marketing Summit April 16-18, 2012
Latest Job Listings
- Design Engineer Des Plaines, Illinois (Northwest suburb of Chicago) · December 3, 2011
- Director Shopper Insights, Solutions & Activation Parsippany, NJ 07054 · October 26, 2011
