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Daily Field Reports (i)
Walmart Opens Drive-Up Format

Walmart Opens Drive-Up Format October 1, 2014

Walmart has opened a dedicated drive-up pickup facility in its hometown of Bentonville, adding another fulfillment option for online orders as it works to provide a seamless omnichannel shopping experience.…

Whole Foods Makes E-Commerce Push September 30, 2014

Whole Foods Market partnered with San Francisco-based Instacart in September to launch a one-hour grocery delivery service in 15 cities. Consumers place orders on or through the…

Meijer Steps Up its Tailgating September 29, 2014

Meijer kicked off football season by enlisting multiple manufacturers for a massive "Tail Greater" campaign.…

Kroger Gets Milk for Feeding America September 26, 2014

Kroger is running a company-wide "Pour it Forward" fundraiser for Feeding America as part of the national "Great American Milk Drive."…

Walgreens Gives More Flu Shots September 25, 2014

Walgreens flipped the focus of its ongoing “Get a Shot, Give a Shot” cause campaign back to flu shots in September after highlighting school immunizations during the late-summer back-to-school…

Staples Heads Back to School with a Roar September 24, 2014

Staples expanded its "Price Match Guarantee" and partnered with pop singer Katy Perry for this year's back-to-school season.…

PetSmart Gets an Early Start on Halloween September 23, 2014

PetSmart started its Halloween marketing even earlier than usual this year, rolling out seasonal displays on Aug. 3. Mars Inc.'s Greenies, Nestlé-Purina's Beggin', Central…

CVS Snuffs Tobacco Sales Ahead of Schedule September 22, 2014

CVS/pharmacy stopped selling cigarettes and tobacco products as of Sept. 3, becoming the first national pharmacy chain to take this step. The retailer had announced in February that it would…

From the Glossary (i)


Interviews with shoppers and/or retail personnel that usually occur either on the sales floor, at checkout, or in the parking lot prior to or immediately after a store visit.

Effie 2014
Recent Promotional Activity (i)

Walmart Minute Maid Incentive

September 19, 2014 Walmart Minute Maid Incentive

Walmart hosted an exclusive promotion from Coca-Cola Co.’s Minute Maid this summer. From July 28 through Sept. 7, consumers who purchased four 59-ounce cartons of Minute Maid juice earned a $5 store e-gift card after submitting a photo of their receipt via Bethesda, MD-based Snipp Interactive’s SnippCheck receipt validation service. (See Related Promotional Activity.)

In stores, Minute Maid earned secondary merchandising space in an in-aisle cooler outfitted with a custom header touting “Great Tasting Summer Savings.” 

L'Oreal Rite Aid 'Fashion Rocks' Instagram Sweeps

September 10, 2014 L'Oreal Rite Aid 'Fashion Rocks' Instagram Sweeps

Rite Aid leveraged L'Oreal's sponsorship of Fashion Rocks Worldwide’s "Fashion Rocks" fundraising effort to stage an exclusive Instagram sweeptakes awarding two winners with tickets to the Sept. 9 event in New York City. Rite Aid's Instagram followers entered by reposting the contest entry announcement using the #fashionrocksgiveaway hashtag. Twitter and Facebook posts supported.

Walgreens also ran an exclusive overlay to the event. (See Related Articles.)

Target 'brandSaver' Features

September 5, 2014 Target 'brandSaver' Features

Target tied in to Procter & Gamble’s latest brandSaver drop (see Related Articles) with multiple incentive offers in its concurrent circular. The back cover of the tab promised a $10 store gift card with purchase of three select products from brands Downy, Tide, Bounce, Gain, Swiffer, Puffs, Luvs, Bounty, Cascade and Charmin (Clorox Co.’s Glad also snuck in) while directing consumers to brandSaver for more savings.

Rite Aid P&G 'brandSaver' Features

September 3, 2014 Rite Aid P&G 'brandSaver' Features

Rite Aid used most of the front page and partial interior pages in its Aug. 31 circular to offer $10 in +UP Rewards to Wellness+ loyalty cardholders who bought $30 worth of products from 20-plus Procter & Gamble brands including CoverGirl, Pantene, Bounty, Pampers, Puffs and Duracell. A special circular wrap touting Rite Aid's "Quit for You" smoking cessation program also featured a partial page touting the +UP Rewards offer along with a "I Will Start Fresh and Clean" message above P&G's Tide, Gain, Febreze, Mr. Clean and Swiffer.

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