• Follow us:

Daily Field Reports (i)
7-Eleven Puts e.l.f. on the Shelf

7-Eleven Puts e.l.f. on the Shelf October 20, 2014

7-Eleven recently added TPG Growth's e.l.f. cosmetics to its product assortment in an effort to appeal to female consumers. Available in some 3,000 7-Eleven stores, the line adds a variety…

CVS to Pay for Misleading Packaging October 17, 2014

CVS Health recently agreed to pay a $225,000 settlement to resolve a dispute with four California counties that alleged the company employed deceptive packaging tactics for some of its private-label…

Rite Aid Refocuses on Beauty October 16, 2014

Rite Aid has consolidated its recurring “Extravaganza” series of beauty promotions under one general, “Beauty Extravaganza” umbrella.…

Publix Sponsors 'Ultimate' Tailgating October 15, 2014

Publix is activating its sponsorship of four National Football League teams with a "Be Ultimate" campaign. The effort is housed on a seasonal microsite ( where…

Walgreens Stages Contest for App Developers October 14, 2014

Walgreens is encouraging mobile application developers to integrate the retailer’s Balance Rewards application program interface (API) into their apps via a contest that awards $13,000 in prizes. From…

Food Lion Tailgates with Dr Pepper October 13, 2014

Delhaize America's Food Lion and Dr Pepper Snapple Group's Dr Pepper are partnering for an exclusive "Tailgate Team-Up" sweepstakes activating the manufacturer's sponsorship of… Sells Pampers October 10, 2014

Staples recently added Procter & Gamble's Pampers diapers and wipes to its continually expanding online product mix. The addition was underscored by P&G with an Oct. 7 email sent…

Target Will Borrow Toms' Halo for the Holidays October 9, 2014

Target is drumming up excitement for holiday shopping with a limited-edition collection from Toms, the slip-on shoemaker known for its “buy one, give one” business model.…

From the Glossary (i)


A very small, lightweight sign that hangs from a shelf or wire. Often used interchangably with "dangler," although the arm of a wobbler is often arced to faciliate motion.

Effie 2014
Recent Updates (i)

Walmart Beauty 'Halloween Looks' Insert

October 20, 2014 Walmart Beauty 'Halloween Looks' Insert

Walmart ran a standalone insert through Valassis Inc.'s RedPlum direct-mail program the week of Oct. 12 to tout its beauty offering. The front-cover of the six-page insert spotlighted products needed for "Intense Halloween Looks" such as "Cleaopatra eyes" (requiring items from the flagship brands of Revlon Inc. and L'Oreal USA) and "Perfect Red Lips" (Unilever's Q-tips and Revlon).

J&J 'Healthy Essentials' FSIs

October 5, 2014 J&J 'Healthy Essentials' FSIs

Johnson & Johnson ran a multi-page "Healthy Essentials" FSI event on Oct. 5 touting its support of military families through the United Service Organizations. The event instructed consumers who purchase two or more participating products between Oct. 5 and Nov. 21 to submit their receipts via text to trigger a donation (up to $100,000) to the nonprofit. It delivered some $19 in coupons for participating brands such as Motrin and Tylenol, and directed consumers online for another $36 in savings.

Target 'Brands You Trust' FSIs

October 5, 2014 Target 'Brands You Trust' FSIs

Target ran a multi-page FSI event on Oct. 5 that delivered a coupon for a free $10 store gift card with purchase of $40 worth of household and personal care brands from Unilever, Sun Products, Kimberly-Clark and Energizer Holdings. One of the pages contained a shopping list of eligible products. The event also directed consumers to to redeem the offer online through a customized shop.

Walgreens 'Seniors Day' FSIs

October 5, 2014 Walgreens 'Seniors Day' FSIs

Walgreens ran a multi-page FSI event on Oct. 5 to highlight "Seniors Day" on Oct. 7, promising 20% off select products for Balance Rewards loyalty cardholders that are at least 55 years old or AARP members.

A Message from the Institute

Expo Sessions are selling out!

Join the world's largest gathering of shopper and retail marketing professionals next week, Oct. 21-23, in Minneapolis. Don't wait - seats are filling up! Register Today!

Next I-Seminar

Bullseye: Developing Merchandising Solutions that Activate Your Key Shopper Segments November 13, 1:00 pm Central

I-Seminar Series

Learn from case studies that demonstrate the "how to" and benefits of designing displays with target shoppers in mind.

Upcoming Institute Events

View full industry calendar »

↑ Top of page

© 2014 Path to Purchase Institute, Inc. All rights reserved. | Terms of Service | Privacy Policy