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Daily Field Reports (i)
Walgreens Joins L’Oreal Brands’ ‘Girls Night Out’

Walgreens Joins L’Oreal Brands’ ‘Girls Night Out’ March 26, 2015

Walgreens partnered with L’Oreal USA’s Maybelline and Garnier for a pair of four-week incentives that are receiving prominent in-store support. From March 1-28, the retailer is…

Whole Foods Dedicates a Week to Beauty March 25, 2015

Whole Foods Market built a brand by persuading consumers to consider the ingredients in their food and now is turning that spotlight on health and beauty products with a recent "Beauty Week"…

Barbie Gives Meijer Some 'Princess Power' March 24, 2015

Meijer ran a sweepstakes tying in to the March 3 home video release of Mattel Inc.'s Barbie in Princess Power. The retailer's Facebook fans entered from March 1-21 by…

Walmart Lets Taxpayers Skip the Check March 23, 2015

In its latest effort to offer more in-store financial services, Walmart this tax season is letting shoppers pick up their federal and state tax refunds of up to $7,500 in cash.…

Ahold Gets Worldly March 20, 2015

Ahold USA last month launched World Menu, a private label line of internationally inspired prepared meals. Available across the retailer's Stop & Shop, Giant-Landover and Giant-Carlisle…

Walgreens Offers New Digital Programs March 19, 2015

Walgreens used its March coupon book to trumpet two recently launched digital initiatives. The retailer devoted the cover of the book to its “auto-reorder” program, which rolled…

Purina Takes Petco to Westminster March 18, 2015

Nestle's Purina Pro Plan partnered with Petco last month for a series of efforts activating the brand's sponsorship of the Westminster Kennel Club dog show in New York. The partners…

Albertsons Highlights Canned Food Month March 17, 2015

Albertsons staged a sweepstakes last month to tie in to February's designation as "National Canned Food Month." From Feb. 6-27, Albertsons, Jewel-Osco, Acme, Shaw's and Star…

From the Glossary (i)

Path to Purchase Institute

The new name (as of October 2011) of the In-Store Marketing Institute. 

Recent Updates (i)

Walgreens Vitamin Angels TV Spot

March 13, 2015 Walgreens Vitamin Angels TV Spot

Walgreens in March released a TV spot promoting its ongoing cause marketing program with Vitamin Angels. The drugstore retailer also posted the video to its YouTube channel, linking to it with Facebook and Twitter posts.

The spot directs viewers to a dedicated microsite at walgreens.com/vitaminangels for more information. (See video below.)

Walgreens' Honolulu Flagship Store

March 3, 2015 Walgreens' Honolulu Flagship Store

Walgreens expanded its "flagship store" concept in February with the opening of a Honolulu location. The store is located on Kapiolani Boulevard in the Ala Moana shopping district. It has a culturally inspired design, according to the retailer.

Unilever Target 'Latest & Greatest' FSIs

February 26, 2015 Unilever Target 'Latest & Greatest' FSIs

Unilever and Target ran a four-page FSI event in the Feb. 22 edition of News America Marketing's SmartSource. The event promised a $5 store gift card with purchase of four products (excluding new dry spray antiperspirants) from brands including Axe White Label, Vaseline, Dove, Pond's, St. Ives, Simple, Q-tips and Degree. It also dangled another $5 store card with purchase of $20 worth of hair care products from brands such as Tresemme, Suave, Nexxus, Clear and Dove.

PepsiCo Target 'Snack Stadium' Incentive

February 11, 2015 PepsiCo Target 'Snack Stadium' Incentive

PepsiCo helped Target tap in to the excitement in advance of the National Football League's Feb. 1 Super Bowl with an exclusive incentive promising a free party tray designed to resemble a “snack stadium” with purchase of five select Pepsi 12-packs or Tostitos products through Jan. 31. The offer was communicated in multiple email blasts from the manufacturer.

A Message from the Institute

Shopper Summit Registration Up Nearly 100% Over Last Year –
Space Is Limited

Sessions are filling up fast for the Shopper Marketing Summit, March 16-18, 2015, in Schaumburg, IL. Register now at www.shoppersummit.com.

Next I-Seminar

“Leading Edge Consumers” and the Future of Shopping April 9, 1:00 pm Central

I-Seminar Series
  • Gain a better understanding of the unique mindset and behaviors of the “Leading Edge Consumer" with Joe Beier and Sarah Gleason of GfK.

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