Daily Field Reports
Lowe's Streamlines the Path to Appliances May 18, 2012
Lowe’s is using in-store signage to promote a website feature that helps consumers select appliances to fit their needs.…
Walgreens Helps 'The Revolution' Be Televised May 18, 2012
Walgreens and Procter & Gamble are partnering with the Walt Disney-owned ABC network for a sweepstakes awarding three grand-prize trips to New York to attend a taping of talk show The Revolution.…
BrandSaver: May 13, 2012 May 18, 2012
Procter & Gamble staged a mid-month brandSaver FSI event this week as it continued to activate its Olympic Games sponsorship.…
Safeway's Lucerne Goes 'Red, White & Moo' May 17, 2012
Safeway is wrapping up private-label dairy brand Lucerne’s seventh annual “Art of Dairy” contest.…
Sears Recruits a Chef May 17, 2012
Sears last month served up a new line of kitchenware fronted by Food Network host Sandra Lee. The Sandra by Sandra Lee line rolled out to Sears’ home departments on dedicated fixtures,…
FSI Report: May 13, 2012 May 17, 2012
Marketers began unveiling their summer programs in this week's co-op FSIs as Mother's Day passed and Memorial Day approached.…
Supervalu Names Senior Merchandising Veep May 17, 2012
Supervalu appointed Tim Lowe, currently president of its Shoppers Food & Pharmacy chain, as corporate-level senior vice president of merchandising.…
Rite Aid Makes Friends with Pepsi Next May 16, 2012
Rite Aid’s Facebook page was awash in cans of Pepsi Next last month as the retailer hosted an exclusive sweepstakes supporting PepsiCo's latest product launch.…
From the Glossary
Tie-in promotion
- A single promotional event intended to encourage the sale of more than one product or brand.
- An entertainment tie-in.
Special Reports
Best Practices in Shopper Marketing Measurement, Part 2: Measuring Shopper Behavior
The following is the second installment in a six-part series examining best practices for the measurement of shopper marketing. This article looks at effective ways to measure shopper behavior.…
Research Articles
SymphonyIRI's 2011 'New Product Pacesetters'
For the ninth consecutive year, the Institute presents SymphonyIRI's annual "New Product Pacesetters" report on the most successful packaged goods launches of recent months. We again…
Special Reports
Hall of Fame Profile: Tracey Doucette
It's proving to be a pivotal year for PepsiCo. Its CEO just finished a major business review in early February, and Wall Street is voicing plenty of opinions about PepsiCo's strategic direction.…
Special Reports
By Word of Mouth
Gone are the days when "word of mouth" was simply a free benefit to deserving brands. Word of mouth marketing has grown into an increasing operational expense designed to maximize online tools…
Recent Promotional Activity
P&G Dominick's 'One & Done' FSI
May 14, 2012
Procter & Gamble and Safeway's Dominick's staged a co-equity FSI in Chicagoland that utilized a "One & Done" theme introduced in the manufacturer's concurrent brandSaver drop. (See Related Articles.) Running in Valassis Inc.'s Redplum co-op program, the FSI spotlighted sales on Bounty and Tide for the chain's Fresh Values loyalty card sales while directing consumers to brandSaver for additional savings.
P&G Jewel-Osco 'One & Done' FSI
May 14, 2012
Procter & Gamble and Supervalu's Jewel-Osco joined for an FSI in the Chicago market employing a "One & Done" theme also used in the manufacturer's mid-month brandSaver FSI. (See Related Articles.) Running in News America Marketing's SmartSource co-op program, the FSI plugged sales for the chain's Preferred loyalty cardholders on products from Tide, Cascade and Downy. Consumers were directed to brandSaver to find additional savings.
Microsoft Best Buy '25% Off' FSI
May 13, 2012
Microsoft Corp. teamed with Best Buy for a rare co-equity FSI from the consumer electronics channel that promoted 25% off bestbuy.com purchases of select "hardware" (mice, keyboards, webcams) from May 15-31. A QR code in the FSI linked to a page on the website listing the eligible products.
Reynolds 'Summertime Fun' FSI
May 13, 2012
Reynolds Consumer Products’ united Hefty and Reynolds Wrap in a summer-themed FSI carrying $5.05 in coupons.
Safeway’s Dominick’s received a co-equity FSI in the Chicago area showcasing special prices for the chain's Fresh Values loyalty cardholders.
Ahold USA's Stop & Shop got one in Mid-Atlantic states promoting sales on select SKUs under the retailer's "Weekly Special" program.
Next I-Seminar
How Can Behavioral Economics Help Develop P-O-P Messaging Strategy? June 28, 1:00 pm CDT
In this seminar you’ll learn which messaging approach resonates best with shoppers and how you can apply it to your business.
Upcoming Institute Events
- League of Leaders Spring Meeting June 19-20, 2012
- Shopper Marketing Expo October 16-18, 2012
- Design of the Times October 17, 2012
Latest Job Listings
- Director - Business Development Chicago metro area · May 15, 2012
- Account Manager, Shopper Marketing Scottsdale, AZ · May 15, 2012
