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Daily Field Reports (i)
Ahold Passes the Puck

Ahold Passes the Puck February 27, 2015

Ahold USA's Stop & Shop, Giant-Carlisle and Giant-Landover chains joined with Kraft Foods Group this week to offer a bulk-purchase incentive activating the manufacturer's sponsorship of…

Stonyfield Brings Disney Magic to Meijer February 26, 2015

Stonyfield Farms' Stonyfield YoKids partnered with Meijer last month for a sweepstakes activating the brand's sponsorship of the "Disney Live!" touring show. Running on a…

AB Plays with Oreo February 26, 2015

AB Acquisition’s Acme, Albertsons, Jewel-Osco, Shaw’s and Star chains partnered with Mondelez International's Oreo to stage a “Stop & Play with Oreo” sweepstakes. Consumers…

Target Tests a 'Screen-to-Bricks' Loyalty Program February 25, 2015

Target is quietly testing a points-based mobile loyalty program intended to drive in-store traffic. Accessible via a dedicated mobile application currently available only on Apple’s…

Best Buy Goes Curbside February 24, 2015

Best Buy is piloting drive-up pickup of online orders at several stores in the San Francisco Bay Area through a deal with local startup Curbside. The Curbside mobile shopping application lets…

Walgreens Helps With Gillette’s Swirl February 23, 2015

Walgreens supported the January launch of Procter & Gamble’s Gillette Venus Swirl razors and cartridges with prominent in-store and circular activity. The retailer introduced Swirl…

Ace Pilots 'Express Delivery' February 23, 2015

Ace Hardware late last month introduced a fulfillment program that offers consumers same-day delivery of online orders. …

Bi-Lo Gets a New Friend for Game Day February 20, 2015

PepsiCo this year again did the heavy lifting for Bi-Lo Holdings' Super Bowl marketing campaign, but fellow National Football League sponsor Mars Inc. also got in on the action.…

From the Glossary (i)

Scan-based trading

The practice of withholding payment for a product until it actually is purchased in a store.

Recent Updates (i)

Unilever Target 'Latest & Greatest' FSIs

February 26, 2015 Unilever Target 'Latest & Greatest' FSIs

Unilever and Target ran a four-page FSI event in the Feb. 22 edition of News America Marketing's SmartSource. The event promised a $5 store gift card with purchase of four products (excluding new dry spray antiperspirants) from brands including Axe White Label, Vaseline, Dove, Pond's, St. Ives, Simple, Q-tips and Degree. It also dangled another $5 store card with purchase of $20 worth of hair care products from brands such as Tresemme, Suave, Nexxus, Clear and Dove.

PepsiCo Target 'Snack Stadium' Incentive

February 11, 2015 PepsiCo Target 'Snack Stadium' Incentive

PepsiCo helped Target tap in to the excitement in advance of the National Football League's Feb. 1 Super Bowl with an exclusive incentive promising a free party tray designed to resemble a “snack stadium” with purchase of five select Pepsi 12-packs or Tostitos products through Jan. 31. The offer was communicated in multiple email blasts from the manufacturer.

Target #LoveStruck Stand-Alone Insert

February 9, 2015 Target #LoveStruck Stand-Alone Insert

Target ran a stand-alone insert in mid-week newspapers on Feb. 4 to tap into the upcoming Valentine's Day holiday as part of its ongoing "Target Run" advertising campaign. (See "Target Puts ..." in Related Articles.) The first three pages of the four-sided insert depicted:

P&G Ace 'Spring Cleaning' Email

February 5, 2015 P&G Ace 'Spring Cleaning' Email

Procter & Gamble directed members of its "P&G Everyday" online community to an Ace Hardware store for their spring cleaning needs in an email blast sent on Feb. 3. Spotlighted brands included Tide, Mr. Clean and Dawn. The missive contained a link to a store locator. 

A Message from the Institute

Shopper Summit Registration Up Nearly 100% Over Last Year –
Space Is Limited

Sessions are filling up fast for the Shopper Marketing Summit, March 16-18, 2015, in Schaumburg, IL. Register now at www.shoppersummit.com.

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