Daily Field Reports
Lowe's Streamlines the Path to Appliances

Lowe's Streamlines the Path to Appliances May 18, 2012

Lowe’s is using in-store signage to promote a website feature that helps consumers select appliances to fit their needs.…

Walgreens Helps 'The Revolution' Be Televised May 18, 2012

Walgreens and Procter & Gamble are partnering with the Walt Disney-owned ABC network for a sweepstakes awarding three grand-prize trips to New York to attend a taping of talk show The Revolution.…

BrandSaver: May 13, 2012 May 18, 2012

Procter & Gamble staged a mid-month brandSaver FSI event this week as it continued to activate its Olympic Games sponsorship.…

Safeway's Lucerne Goes 'Red, White & Moo' May 17, 2012

Safeway is wrapping up private-label dairy brand Lucerne’s seventh annual “Art of Dairy” contest.…

Sears Recruits a Chef May 17, 2012

Sears last month served up a new line of kitchenware fronted by Food Network host Sandra Lee. The Sandra by Sandra Lee line rolled out to Sears’ home departments on dedicated fixtures,…

FSI Report: May 13, 2012 May 17, 2012

Marketers began unveiling their summer programs in this week's co-op FSIs as Mother's Day passed and Memorial Day approached.…

Supervalu Names Senior Merchandising Veep May 17, 2012

Supervalu appointed Tim Lowe, currently president of its Shoppers Food & Pharmacy chain, as corporate-level senior vice president of merchandising.…

Rite Aid Makes Friends with Pepsi Next May 16, 2012

Rite Aid’s Facebook page was awash in cans of Pepsi Next last month as the retailer hosted an exclusive sweepstakes supporting PepsiCo's latest product launch.…

From the Glossary

Tie-in promotion

  1. A single promotional event intended to encourage the sale of more than one product or brand.
  2. An entertainment tie-in.

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Recent Promotional Activity

P&G Dominick's 'One & Done' FSI

May 14, 2012 P&G Dominick's 'One & Done' FSI

Procter & Gamble and Safeway's Dominick's staged a co-equity FSI in Chicagoland that utilized a "One & Done" theme introduced in the manufacturer's concurrent brandSaver drop(See Related Articles.) Running in Valassis Inc.'s Redplum co-op program, the FSI spotlighted sales on Bounty and Tide for the chain's Fresh Values loyalty card sales while directing consumers to brandSaver for additional savings.

P&G Jewel-Osco 'One & Done' FSI

May 14, 2012 P&G Jewel-Osco 'One & Done' FSI

Procter & Gamble and Supervalu's Jewel-Osco joined for an FSI in the Chicago market employing a "One & Done" theme also used in the manufacturer's mid-month brandSaver FSI. (See Related Articles.) Running in News America Marketing's SmartSource co-op program, the FSI plugged sales for the chain's Preferred loyalty cardholders on products from Tide, Cascade and Downy. Consumers were directed to brandSaver to find additional savings.

Microsoft Best Buy '25% Off' FSI

May 13, 2012 Microsoft Best Buy '25% Off' FSI

Microsoft Corp. teamed with Best Buy for a rare co-equity FSI from the consumer electronics channel that promoted 25% off bestbuy.com purchases of select "hardware" (mice, keyboards, webcams) from May 15-31. A QR code in the FSI linked to a page on the website listing the eligible products.

Reynolds 'Summertime Fun' FSI

May 13, 2012 Reynolds 'Summertime Fun' FSI

Reynolds Consumer Products’ united Hefty and Reynolds Wrap in a summer-themed FSI carrying $5.05 in coupons.

Safeway’s Dominick’s received a co-equity FSI in the Chicago area showcasing special prices for the chain's Fresh Values loyalty cardholders.

Ahold USA's Stop & Shop got one in Mid-Atlantic states promoting sales on select SKUs under the retailer's "Weekly Special" program.

A Message from the Institute
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