Daily Field Reports
Walmart Puts Together a Cold & Flu Team December 6, 2013
Walmart again recruited manufacturers of OTC and cleaning products to bolster its fall immunization campaign. Select stores are offering flu shots and up to 10 other immunizations this year…
Whole Foods Gets Crafty for the Holidays December 6, 2013
Whole Foods Market joined with grassroots online marketplace Etsy to expand its holiday purview beyond meals to gifts.…
Kohl’s Dreams Through Another Holiday December 6, 2013
Kohl’s used a pair of sweepstakes to drive traffic on Black Friday this year.…
Safeway Hopes to Have a 'Tastier Holiday' December 5, 2013
Safeway has recycled many elements of its 2012 holiday campaign to again highlight “Real Big Deals” on prepared meals, packaged foods and gift cards. Under a "Tastier Holiday"…
Kellogg Chills at Target December 5, 2013
Kellogg Co. and Target recently kicked off another promotion leveraging the manufacturer’s national loyalty program. Members of the Kellogg's Family Rewards program (see Related Search)…
7-Eleven Plays Xbox One with PepsiCo December 5, 2013
7-Eleven is riding the wave of excitement surrounding Microsoft Corp.'s launch of Xbox One through an exclusive overlay to a massive national promotion from PepsiCo. Open only to members…
P&G brandSaver: Dec. 2013 December 4, 2013
Procter & Gamble stuck with the calendar to employ a holiday theme in the December edition of brandSaver. The stand-alone FSI event's cover depicted a young couple dressed for…
Roundy's Cherry-Picks Some Dominick's Sites December 4, 2013
Safeway has found a buyer in Roundy's for a portion of its soon-to-be-shuttered Chicagoland operation. The Milwaukee-based independent grocer is scooping up 11 Dominick’s stores in…
Ahold Gets into Giving December 4, 2013
Ahold USA’s Stop & Shop and Giant-Landover chains each used checkout incentives last month to drive charitable donations. Stop & Shop staged its 24th annual “Food for Friends”…
From the Glossary
Often called "base wrap," a roll of continuously printed materials -- typically on single-face corrugate -- used to decorate a display. Base wrap is most commonly used around beer case stacks.
Six individuals represent this year’s class of People to Watch. Nominated by their colleagues and friends of Shopper Marketing and the Path to Purchase Institute, these rising stars are making…
The top retailers are continually making adjustments to their merchandising calendars as they work to better resonate with shoppers’ evolving needs, whether by enhancing a traditional seasonal…
The following is the second of two articles examining the emerging e-commerce marketplace for consumer packaged goods. The full report containing both articles is available
The Path to Purchase Institute presents this guide — "Retailer Receptivity to In-Store Marketing Tactics" — as a downloadable wall chart (see attached file at right), as an…
The Path to Purchase Institute announced the winners in the 2013 Design of the Times Awards competition at a special…
Recent Promotional Activity
Kellogg Co. joined with Target for a stand-alone newspaper insert promising a $5 store gift card with purchase of five select Kellogg’s or Keebler products. It also delivered an exclusive coupon for a free can of Pringles with purchase of two Cheez-It SKUs.
Dropping on Dec. 1, the two-sided ad employed a holiday theme.
Safeway is staging a "Tastier Holiday" contest awarding $1,000 in store gift cards to three grand-prize winners. From Nov. 4-17, Facebook fans of Safeway or Dominick's (the only two chains with a presence on the social media website) submitted original recipes with photos in one of three categories: “Best Turkey,” “Best Main Meal Side” or “Best Dessert.” Multiple Facebook updates plugged the contest.
Procter & Gamble teamed with The Home Depot for an email sent to members of the "P&G Everyday" online community on Dec. 2, one day after the manufacturer's latest brandSaver FSI drop. (See Related Articles.) The email showcased Swiffer Bissel Steamboost, Bounty and Cascade, encouraging consumers to "learn more" about the first brand and order the other two online for free in-store pick-up. It also linked to the store locator on homedepot.com.
Walmart's Dec. 1 circular devoted a full page to Procter & Gamble gift sets on the same day the manufacturer dropped its latest edition of brandSaver. (See Related Articles.) The feature showcased giftables from various personal care brands, including two exclusive SKUs (an Old Spice “Wild Collections” T-shirt pack and an Olay “Beautiful Indulgence” travel bag set) and a pair of Gillette items that each contain a $5 mail-in rebate for Warner Home Video’s Man of Steel on Blu-ray disc.
Upcoming Institute Events
- League of Leaders Fall/Winter Meeting December 10-11, 2013
- StratConn: Shopper Insights February 25-26, 2014
- Council on Digital Shopper Marketing - Full Session February 25-26, 2014
Latest Job Listings
- Manager - Display Development and Purchasing at L'Oreal New York metro area · November 8, 2013
- Account Supervisor Bentonville, AR · October 1, 2013