Daily Field Reports
Walgreens Has a 'Happy and Healthy' Formula May 22, 2013
Walgreens released the second edition of its Happy and Healthy magazine in April, putting pop music star Fergie on the cover while introducing two new private labels.…
Bi-Lo Gets a Little Direction from Nabisco May 22, 2013
Bi-Lo Holding's Bi-Lo and Winn-Dixie chains joined with Mondelez International's Nabisco for a sweepstakes activating the manufacturer's sponsorship of musical group One Direction's…
Mini Melts Hit Walmart May 22, 2013
Mini Melts USA recently inked a deal with Walmart to place its ice cream vending machines in most U.S. stores in time for summer. Dispensing the manufacturer’s cryogenically frozen ice…
PepsiCo Sets the 'Stage' for Dollar General May 21, 2013
Dollar General and PepsiCo are conducting a "Share the Stage" sweepstakes that awards a trip to a Brad Paisley concert. Running April 22 to June 23 on a co-branded website (dgsharethestage.com),…
Target Styles with Young May 21, 2013
Target partnered with celebrity stylist Kate Young this spring for its latest limited-edition collection. Billed as the retailer’s first collaboration with a stylist, the collection encompassed…
Del Monte Gives Equal Time to Dogs, Cats May 21, 2013
Del Monte Corp. introduced a contest for dog owners and a sweepstakes for cat owners last week as part of an FSI event for its pet food portfolio.…
Walmart Bolsters the Hunger-Fighting Team May 20, 2013
Walmart united 10 major food manufacturers last month for another flight in its "Fighting Hunger Together" initiative. Roughly 443,000 consumer votes were cast on the retailer’s…
BJ's 'Heats Up' the Summer Marketing Plan May 20, 2013
BJ's Wholesale Club got its seasonal marketing rolling in April by launching a "Summer Heats Up" campaign.…
Walgreens Checks Instagram May 20, 2013
Walgreens staged a prom-themed contest on Instagram this month, less than two months after updating its mobile application to allow printing from the photo-sharing website. Running May 3-10,…
From the Glossary
Paid search
The use of paid listings that run in prominent positions on the search-results pages of Google, Yahoo and other search engines. The listings appear atop and alongside the organic search results and...
Special Reports
Retailer Receptivity to In-Store Tactics
The Path to Purchase Institute presents this guide — "Retailer Receptivity to In-Store Marketing Tactics" — as both a downloadable wall chart (see attached file at right) and a…
Special Reports
Harnessing Big Data
Meet "fully profiled" shopper Mary. Within a month's time, she buys a pair of running shorts online that reviewers say are non-chafing, and also 3 pounds of pasta at her local grocery…
Special Reports
Digital Shopper Marketers Survey 2013
CHICAGO — April Carlisle sees it as a paradox. Digital shopper marketing is the fastest growing area in the larger discipline of shopper marketing, yet it is perhaps the least understood by the…
News
Institute Seeks Global Shopper Case Studies
The Path to Purchase Institute is seeking case studies to be considered for inclusion in “Global Best Practices in Shopper…
Marketing Toolbox
Retailer Promotion Guide
The attached Retailer Promotion Guide from Shopper Marketing and the Path to Purchase Institute presents information on the key seasonal promotions of 10 leading retailers. Sponsored by…
Recent Promotional Activity
Del Monte Walmart 'Pet Spring Fling' FSI
May 15, 2013
Del Monte Corp. teamed with Walmart for another co-equity overlay (in some markets) sporting a “Pet Spring Fling” slogan that was first used in April. (See Related Promotional Activity.)
Showcasing products from Kibbles ’n Bits, Meow Mix, 9Lives, Pup-Peroni, Milk-Bone and Canine Carry Outs, the FSI was part of Del Monte's multi-page event on May 12. (See Related Articles.)
P&G Lowe's 'Memorial Day Savings' Email
May 13, 2013
Procter & Gamble sent an email to members of its "P&G Everyday" online community on May 13 that promoted roughly $66 in “Memorial Day Savings” on products from Gain, Bounty Basic, Charmin Basic, Mr. Clean, Downy, Tide and Duracell. The deals became effective on May 18.
Beauty shots of the products linked to product pages in the e-commerce area of lowes.com. The email also linked to the website's store locator.
The communication was sent one day after P&G dropped its latest brandSaver FSI event. (See Related Articles.)
Always Walmart 'Coupon Not Included' FSI
May 13, 2013
Procter & Gamble’s Always teamed with Walmart for a co-equity overlay (in some markets) touting savings so big that “you don’t even need a coupon."
The brand’s main FSI used a "Weekly Flowcast" motif to illustrate P&G's "Every Day is Dfferent" marketing theme for the brands. (See "Shopper Marketing Effie Awards" in Related Articles.)
Alka-Seltzer Plus Walgreens 'Answers at' FSI
May 12, 2013
Bayer HealthCare’s Alka-Seltzer Plus joined with Walgreens for a co-equity overlay (in some markets) activating the retailer’s “Answers at Walgreens” platform (see Related Articles) by explaining how to manage "sinus and allergy symptoms. The FSI also offered the chain's Balance Rewards loyalty cardholders 1,000 points with purchase of one SKU.
The brand’s main FSI contained a $2 coupon.
Next I-Seminar
The Next Gen Brand Experience: Mobile/Package Design Synergy June 13, 1:00 pm Central
Learn how mobile and package design can be merged at three key moments of contact: at home (ZMOT), in store (FMOT) and during product use (SMOT).
Upcoming Institute Events
- League of Leaders Spring Meeting June 18-19, 2013
- 2013 Shopper Marketing Expo October 8-10, 2013
- League of Leaders Fall/Winter Meeting December 10-11, 2013
Latest Job Listings
- Consumer Brand Manager, Licensed Brands (Paula Deen, Farberware) SF Bay Area · May 9, 2013
- Brand Manager/Shopper Marketing Scottsdale, AZ · May 2, 2013
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