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Daily Field Reports (i)
Rite Aid Puts Eyes on the Prizes

Rite Aid Puts Eyes on the Prizes August 29, 2014

Rite Aid ran another flight of its “Extravaganza” series of beauty promotions this month, staging an “eye look” sweepstakes and dangling +UP rewards on bulk purchases of eye…

Walgreens Supports Wet n Wild 'Kisses' August 28, 2014

Walgreens partnered with Markwins Beauty Products’ Wet n Wild in August for an overlay to the brand’s national “#MoreKisses” cause campaign.…

Friskies Gets Grumpy with PetSmart August 27, 2014

Nestlé-Purina's Friskies gave PetSmart a pair of limited-edition wet cat-food variety packs depicting Internet star Grumpy Cat, a surly faced feline boasting 6.4 million Facebook fans. In…

Brands Help Circle K Tout Polar Pop, Food August 26, 2014

Circle K has been shining a spotlight on proprietary products this summer through exclusive promotions with top manufacturers and a pair of regional efforts. A "Fuel Good Summer "…

Home Depot's Menear Named CEO August 25, 2014

The Home Depot is elevating Craig Menear to head the company. Effective Nov. 1, he will succeed chief executive officer Frank Blake, who will remain chairman of the board.…

Bi-Lo Says 'Tomato' August 22, 2014

Bi-Lo Holdings' Bi-Lo and Winn-Dixie shone a spotlight on the produce department this summer through "The Big Fat Juicy Tomato Event." Throughout June and July, stores were decked…

Safeway Indulges Magnum August 21, 2014

Safeway is shining a spotlight on Unilever’s Magnum in stores and online. On chain home pages, the rotating carousels typically reserved for the grocer’s own programs included an…

J&J Gives Walgreens Its MTV August 20, 2014

Walgreens hosted an exclusive sweepstakes from Johnson & Johnson this summer that awarded a trip to Los Angeles to attend the "MTV Video Music Awards" on Aug. 24. Consumers entered…

From the Glossary (i)

Customer segmentation

The practice of dividing a retailer's shopper base (or a brand's user base) into groups that reflect their demographics, lifestyle needs, purchase habits and shopping behaviors in order to develop mor...

Expo 2014 2
Recent Promotional Activity (i)

Sony Walmart 'Be A Hero' Contest

August 13, 2014 Sony Walmart 'Be A Hero' Contest

Walmart is hosting an exclusive back-to-school-themed “Be A Hero” contest from Sony Pictures Home Entertainment to tie in to the home video release of The Amazing Spider-Man 2. Consumers enter from Aug. 5 through Sept. 15 by tweeting a live link to a YouTube video explaining why their school is amazing. A panel of judges will choose five grand-prize winners to receive a pep rally with a visit from Spider-Man and 100 others to receive a recorded audio greeting from the character for their schools.

Quaker Walmart Back-to-School Incentive

August 13, 2014 Quaker Walmart Back-to-School Incentive

PepsiCo’s Quaker is running an exclusive back-to-school promotion at Walmart. The brand is promising a $5 store e-gift card with purchase of $15 worth of its products from July 1 through Sept. 30. Customers redeem the offer through New York-based TPG Rewards by submitting a photo of their qualifying receipt via text or email. Supporting banner ads running throughout walmart.com link to Quaker’s brand showcase, where a rotating carousel ad also plugs the incentive.

Staples P&G 'brandSaver' Promotion

July 28, 2014 Staples P&G 'brandSaver' Promotion

In what may be its first-ever tie-in to Procter & Gamble's brandSaver FSI event (see Related Articles), Staples spotlighted deals on Febreze, Brawny, Charmin, Gain Flings and Tide Pods in its July 27 circular. The feature also directed consumers to Sunday newspapers to find a coupon for Febreze.

Ahold P&G Back-to-School Promotion

July 28, 2014 Ahold P&G Back-to-School Promotion

Ahold USA’s Stop & Shop, Giant-Landover and Giant-Carlisle chains tied in to Procter & Gamble’s July 27 brandSaver FSI drop (see Related Articles) with a back-to-school-themed insert in July 25/27 circulars.

The four-page insert promised store loyalty cardholders $4 off the purchase of four P&G products while directing them to brandSaver to find additional savings. Among the featured brands were Olay, Crest, Pantene, Gillette, Ivory, Herbal Essences, Always, NyQuil and Pepto-Bismol.

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