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Daily Field Reports (i)
Rite Aid Plays Ball with Oyo

Rite Aid Plays Ball with Oyo July 31, 2014

Rite Aid is leveraging Oyo Sportstoys' official Major League Baseball sponsorship this summer through an exclusive sweepstakes. Running April 15 through August 31, the "MLB Away Game…

Brands Give CVS Gas July 30, 2014

CVS/pharmacy revived a popular summer promotion this month by promising $10 gas cards to ExtraCare loyalty cardholders who bought $30 worth of products from participating brands. Cardholders…

Walmart Names Foran to Take U.S. Reins July 29, 2014

Walmart promoted Greg Foran to the role of president and chief executive officer of Walmart U.S. to replace Bill Simon, who is leaving the company after four years in the role. During his tenure,…

K-C, Walgreens Head Back to the Movies July 28, 2014

Walgreens just wrapped an exclusive promotion from Kimberly-Clark that promised a free movie ticket with purchase of two qualifying products from Depend or Poise. Shoppers making the required…

Target Builds on Summer Black Friday July 25, 2014

Target revamped its annual summertime Black Friday promotion this year. The mass merchant changed the effort’s name from “Bonus Black Friday” to “Black Friday in July”…

Kmart Rides the 'Transformers' Buzz July 24, 2014

Kmart tied in to the June 27 theatrical release of Paramount Pictures' Transformers: Age of Extinction by staging a "Dino-Mite Summer" sweepstakes.…

PetSmart Gets 'Inspired' July 23, 2014

PetSmart is extolling the virtues of pet ownership through a massive "Inspired by Pets" campaign. The integrated effort kicked off with an "Inspiration Waggin'" bus tour…

Neutrogena Gets Some More Kicks at Walgreens July 22, 2014

Walgreens is hosting an exclusive soccer-themed sweepstakes from Johnson & Johnson’s Neutrogena. Running June 29 through Aug. 2, the sweeps awards a trip to Los Angeles in September…

From the Glossary (i)

Impulse purchase

Purchases made without prior planning or careful consideration, often triggered by in-store stimuli. The opposite of a planned purchase.

Summit 2015 Call for Speakers
Recent Promotional Activity (i)

ShopRite P&G 'Buy More, Save More' Feature

July 7, 2014 ShopRite P&G 'Buy More, Save More' Feature

ShopRite tied in to Procter & Gamble's July 6 brandSaver FSI event (see Related Articles) with a full-page feature in its concurrent circular that offered:

  • roughly $60 worth of “Club Size Savings” on products from Tide, Bounty, Febreze, Pampers, Swiffer, Dawn, Cascade, Charmin, Iams and Duracell.
  • a $10 mail-in rebate — through a "Back-to-School" Visa gift card — with $30 purchase of various P&G products. Shoppers redeem the offer by mail.

A&P P&G 'Household Essentials' Features

July 7, 2014 A&P P&G 'Household Essentials' Features

Great Atlantic & Pacific Tea Co.'s A&P, Waldbaum's, Superfresh and Pathmark chains tied in to Procter & Gamble's July 6 brandSaver event (see Related Articles) with features in weekly circulars offering store loyalty cardholders $10 off a future receipt (via checkout coupon) with purchase of $40 worth of Dawn, Mr. Clean, Downy, Puffs or Cascade.

CVS P&G '$10 Gas Card' Feature

July 7, 2014 CVS P&G '$10 Gas Card' Feature

Procter & Gamble earned the bulk of the front page in CVS/pharmacy's July 6 circular as the drugstore retailer trotted out a periodic promotion (see "CVS Turns Up ..." in Related Articles) that offers a $10 gas card with $30 purchase of eligible products from multiple manufacturers. Featured P&G brands included CoverGirl, Pampers, Secret, Gillette, Charmin, Bounty, Tide, Dawn, Puffs, Pantene, Crest, Glide and Duracell.

P&G Walmart 'brandSaver' Insert

July 7, 2014 P&G Walmart 'brandSaver' Insert

Walmart tied in to Procter & Gamble’s concurrent brandSaver FSI event (see Related Articles) with a stand-alone insert in July 6 newspapers. One side of the co-op ad touted Rollback prices on Tide, Bounty and Charmin. It also kicked off back-to-school season by directing consumers to find a custom pallet display in stores that merchandises Bounty and Puffs under Walmart’s “Save 4 School” theme.

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