Toy, Hobby, & Games

Acclaim is using P-O-P as part of its integrated marketing plan for Mortal Kombat, the popular arcade game that is now available for home use. At this point, however, all retailers have seen are computer-generated drawings of the P-O-P.

The floor display holds 60 balls in six tiers. Both it and the counter unit can be set up in a few minutes.

Consumer attention is drawn by the colorful TV graphics and illuminated header graphics featuring product transparencies. Up to five individuals may play the game simultaneously due to accessible, yet secure, user controls. Full-screen displays allow the action to be viewed by bystanders.

Robert Nielsen & Associates Ltd.Turbo Technologies Inc.Multiple Materials: Floorstands

Driving sales of retailers' seasonal products, the Up, Up and Away Easter environment appeals to all the senses.

Determined Productions Dinosaur DisplayApplause Inc.

Excitement and interest were accomplished through graphics, structural design and fine line screen flexo printing.

Hands-on displays give consumers an added push toward purchasing electronic learning aids and electronic preschool educational products.

Sega's product showcase display is suited for endcap use.

Changeable graphics highlight this etched-litho motion sign.

Despite its $300 price tag, retailers are rushing to buy the Kids' Praise fixture. Winning a Grammy helped bring attention to the line of music.

Mattel's Barbie Lane won an Outstanding Merchandising Achievement Award. It is the big-splash kind of permanent display that Mattel is using whenever possible to control more space in retail outlets.