Mass Merchant

The $5.99 Computer Software Store kiosk holds 480 disks covering a variety of educational and entertainment programs. The TV monitor plays a narrative video highlighting nine types of programs in the line.

The client needed a flexible display in two configurations: a three tray display for drug store chains, and a five-tray version for mass merchants. The large tower cantilevers more than 100 pounds of unstable products on a 6-foot-tall mobile display, yet has a small, 15-inch-by-18-inch footprint.

A corrugated display informs consumers that Big Head's main function is as a steering wheel cap, but also doubles as a zany oversized cap.

Fuji developed the three-product tower unit, because more and more retailers were requesting a way to sell several products in one location of the store, explains a Fuji spokesman.

The concept for the State of the Union sign came from one of the cards in the 24-card assortment. The red, white and blue color theme makes the sign eye-catching and stand out from other locator signs in the card rack.

AutoShow automotive cleaning products were easily accessible to the consumer in a corrugated display, which was used during a special promotion by Armaly Sponge.

Approximately 4,000 caddy units and 4,300 floor units featuring the Foster Grant Hollywood-themed promotion will ship to mass merchants, food, chain drug and deep-discount drug stores later in May.

American Greetings has created a new display to introduce imprinted gift boxes in a variety of sizes and designs.

Hydrokinetic Designs believes consumers must be able to see its Shower Sensations unit in order to understand it. A countertop display has led to increased sales.

Offered as a second display option with 72 card pockets, the American Greetings spinner is used by most retailers to complement a regular shelf display.

March 1993