The introduction of three flavors of Hershey's Nuggets, a line extension of its Hershey's Milk Chocolate, Milk Chocolate With Almonds and Cookies 'n' Mint brands, was handled with a corrugated floorstand.
The display is one of many prepacks Safety 1st has developed over the years as part of an overall marketing strategy, although this is the first for a licensed product.
"Research shows that people, especially children, find it fascinating to see their names on items," says an American Greetings spokeswoman. That's the thinking behind a new line of cards.