2014 Shopper Marketing Effie Winners

The North American Shopper Marketing Effie Awards honor the most effective shopper marketing efforts of the year. An annual program, the competition attracts case studies from the most effective shopper marketing campaigns from manufacturers and retailers in the United States and Canada.After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a shopper marketing challenge, connected with their shoppers, influenced them along the path to purchase, and inspired them to become buyers.Award levels – gold, silver and bronze – were announced and presented at the Path to Purchase Institute’s Shopper Marketing Summit Awards Celebration on March 25, 2014. Click on the "2014 Shopper Marketing Effie Awards Program" at right to see the final list of winners. Congratulations to this year’s winners.WINNERS* Indicates lead agency.MANUFACTURER: AWARENESS/TRIALAmerican Express CanadaCloud 10 – Revitalizing the Airport as an acquisition channelAmerican Express Bank of CanadaOgilvy & Mather*High Road CommunicationsGreater Toronto Airport AuthorityMindshareCottonelleCottonelle – Better TogetherKimberly-ClarkGeometry Global*Tris3ctKetchumMindshareBiggs-GilmorePantenePantene Weather ProgramProcter & GambleLeo Burnett/Arc Worldwide*Starcom MediaVest Group*Grey GroupDeVries GlobalMANUFACTURER: MULTI-BRAND SHOPPER SOLUTIONCoca-ColaEffortless Meals by Coke and WalmartCoca-ColaDraftfcb*Crest Pro Health Toothpaste & Oral B Power ToothbrushesA Healthier You Starts with a Healthier SmileProcter & GambleWalmartSaatchi & Saatchi X*MANUFACTURER: NEW PRODUCT/SERVICE INTRODUCTIONTideTide Pods Innovation at Walmart ShelfProcter & GambleWalmartSaatchi & Saatchi X*Vicks ZzzQuil Sleep-AidProcter & GambleLeo Burnett/Arc Worldwide*MANUFACTURER: SINGLE-RETAILER ROLLOUTAMP EnergyAMP Energy PowerDashPepsiCoMekanism*Coca-ColaEffortless Meals by Coke and WalmartCoca-ColaDraftfcb*RETAILER: SEASONAL/EVENTProcter & GambleWalgreens/P&G People’s Choice Awards ProgramProcter & GambleWalgreensLeo Burnett/Arc Worldwide*One Three MediaBlue Chip Marketing WorldwideTargetTarget Back to College After-Hours Shopping EventsTarget CorporationPeriscope, Inc.*FINALISTSEffie Award finalists are selected based on scores after the rigorous first round of judging. Making the shortlist of finalists is a significant achievement. Finalist status indicates that a case is among the most effective examples of integrated efforts that were specifically designed to engage the shopper and guide his or her purchase process towards a desired end result.Additionally, all finalists and winners will receive points toward the Effie Effectiveness Index – the annual worldwide ranking of marketing communications effectiveness for agencies, advertisers, and brands. Annual rankings are announced in June.Congratulations to this year’s finalists.* Indicates lead agency.MANUFACTURER: LOYALTYGainDriving Gain MegaBrand at WalmartProcter & GambleWalmartSaatchi & Saatchi X*MANUFACTURER: MULTI-BRAND SHOPPER SOLUTIONGainDriving Gain MegaBrand at WalmartProcter & GambleWalmartSaatchi & Saatchi X*MANUFACTURER: SINGLE-RETAILER ROLLOUTNicoretteGSK Target Quit By DesignGlaxoSmithKlineRyan Partnership*MANUFACTURER: MULTI-MANUFACTURER SHOPPER SOLUTIONSafewayThe Safeway Discover What’s New ProgramSafeway Inc.TPN*ValassisNews America MarketingRETAILER: RE-STAGINGCabela’sIt’s In Your NatureCabela’sOgilvy & Mather*RedWorks*Tyler Stableford Photography + FilmKmartShip My PantsKmartDraftfcb*Bob IndustriesRETAILER: SEASONAL/EVENTKmartBuilding Kmart Fashion Street CredKmartDraftfcb*

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