ARTICLES BY THIS AUTHOR

• 4/9/2024

  Special Report: Path to Purchase Trends 2024, Part 2

  The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more.

  Tim Binder

  
• 4/9/2024

  P-O-P Showcase

  Our latest display gallery presents a sampling of eye-catching and effective in-store activations representing a variety of product categories and seasons.

  Tim Binder

  
• 11/9/2023

  MasterChef Learnings and Omnichannel Strategies at P2PI LIVE

  Influencer and “MasterChef” finalist Jennifer Maune put on a cooking demonstration during the day two keynote address at P2PI LIVE & Expo.

  Tim Binder

  
• 11/8/2023

  Talking Re-Enchantment at P2PI LIVE

  During her opening keynote address at P2PI LIVE & Expo, Wunderman Thompson’s Marie Stafford said, “What this is about is a really exciting opportunity for brands to leverage the power of emotion to really lift people out of the malaise.”

  Tim Binder

  
• 10/10/2023

  P-O-P Showcase

  ​​​​​​​Our latest gallery presents a sampling of eye-catching and effective in-store activations, from grocery and department stores to optometrist offices, across the globe.

  Tim Binder

  
• 10/10/2023

  P2PI LIVE & Expo Sneak Peek

  Here’s some of what to expect at P2PI LIVE & Expo, Nov. 7-9 in St. Louis.

  Tim Binder

  
• 6/29/2023

  Retail Media Summit Keynote: Disrupting the Buyer-Supplier Relationship

  During his keynote address, Colin Lewis showed how both brands and retailers can navigate their way into a world that benefits both parties, rather than continue their often-adversarial relationships.

  Tim Binder

  
• 6/28/2023

  Retail Media Summit Keynote: 'How to Win'

  During her opening keynote address, Allume Group's Andrea Leigh described how retail media is a complicated space but can yield incredible advantages.

  Tim Binder

  
• 6/6/2023

  Retail Media Summit Sneak Peek

  Here’s the inside scoop on what to expect at Retail Media Summit, June 27-30 in Chicago.

  Tim Binder

  
• 5/17/2023

  Future Forward: Amplifying Consumer Experiences

  During his Future Forward keynote, Ari Peralta said we’ve entered a new era of sensory design, where retailers use new multisensory integration strategies to engage, distract, extend and comfort their customers.

  Tim Binder