Walmart is promoting its recently launched private-label apparel brands with paid digital content on Time Inc.'s instyle.com. The mobile-optimized content includes a video, display ad and article titled, "How to Style Your Warm-Weather Bottoms for Spring's Tricky Weather."

Walmart also has promoted the four brands — Wonder Nation, Time and Tru, Terra & Sky and George — on its home page as well as in email blasts and circulars. In stores, the lines have moved into apparel departments with support from a signage package including headers, standees and side panels. P2PI members can click here to view a gallery.