Walgreens promised a free Revlon gift set with purchase of $20 in qualifying Revlon products from Feb. 5-18, while supplies lasted. The gift set, valued at $26, included a Revlon Super Lustrous Love Is On lipstick, a lip brush and coupon booklet in a "keepsake box."

Walgreens promoted the incentive with emails to registered consumers as well on the e-commerce section of walgreens.com through "Gift With Purchase" links on product pages. Landing pages reveal pop-up boxes that describe the offer.