Procter & Gamble’s Vicks deployed a shelf sign in CVS Pharmacy's OTC aisle that assists sick shoppers who are “not sure what to take” for a particular symptom. Positioned right next to multiple Vicks SKUs on the shelf, the sign invites shoppers to text “VICKS” to a dedicated number that leads them to an online quiz that determines appropriate Vicks SKUs to treat the symptoms they’re experiencing. The quiz questions gather information such as the patient’s age, symptom(s) and medication form preference (such as pill versus spray). At the end of the questionnaire, Vicks lists recommended products, each linking to the product’s page within the brand’s website when clicked.