Target drummed up excitement for the Sept. 6 release of Take-Two Interactive Software's NBA 2K20 by offering shoppers a $15 gift card with the combined purchase of the video game and select SKUs from PepsiCo/Frito-Lay's Ruffles. A feature in the retailer's Sept. 1 circular plugged the offer, which ended Sept. 7. 

The retailer ran a similar offer for Take-Two Interactive Software's release of NBA 2K19.