Target and Procter & Gamble joined to run a co-op FSI on Jan. 6 promising a $15 store gift card with purchase of $50 worth of household essentials from brands including Tide, Downy, Charmin, Puffs, Bounty and Swiffer. Product from other brands such as Kimberly-Clark's Cottonelle, Clorox Co.'s flagship, private label Up & Up and RB's Lysol were also eligible. A full-page feature in the retailer's Jan. 6 circular also supported the incentive, which is valid Jan. 6-12.

The FSI also touted additional Cartwheel savings available via Cartwheel on the retailer's mobile application.