Sam’s Club is elevating Procter & Gamble's Pampers and Dreft while promoting baby and toddler essentials on its website:
- A home page carousel ad showcasing SKUs from Pampers as well as Nestle’s Gerber and Abbott Laboratories’ Similac offers up to 25% off “little one’s essentials,” while linking to a “baby savings” shop.
- A “baby & toddlers” web page within the site promotes Pampers and Dreft using two carousel ads and highlighting select products under “featured categories” and “diapers."
- A top-of-page display ad within the aforementioned page showcases Pampers Swaddlers diapers as "new," while linking to a “Pampers September baby month” shop plugging four SKUs from the brand.
Sam’s Club is also offering a slew of "Instant Savings" on baby and toddler SKUs including $2 off Dreft’s ultra concentrated liquid laundry detergent and $3 off Pampers Sensitive baby wipes. Most "Instant Savings" are valid through Sept. 16.
September is designated as "Baby Safety Month" by the Juvenile Products Manufacturers Association.