Publix recently gave newly launched items prime secondary merchandising space in stores via a permanent four-way display near checkout. The display currently unites new SKUs from Procter & Gamble’s Olay, Abbott Laboratories’ Pedialyte, Conagra Brands’ Boomchickapop as well as private label GreenWise, which dominates. Signs outfitting the display invite shoppers to “stock up on the excitement” and not “miss these exciting new items.” A corresponding “new” feature in Publix’s Dec. 13 circular additionally showcased the SKUs and plugged related “limited time” deals including $4 off Olay Regenerist Whip active moisturizer and two Pedialyte AdvancedCare beverage SKUs for $10.