Petco informally tied in to "March Madness" with a two-day "Savings Madness" sale. Basketball-themed ads in emails sent on March 14 and 15 linked to a web page within petco.com offering a "Buy 1, Get 1 50% off" deal on private label Pets on Safari along with discounts on thousands of SKUs including I.D. tags bearing National Collegiate Athletic Association team logos.