PepsiCo recently secured prime secondary merchandising space at Southeastern Grocers' Winn-Dixie with a spectacular grouping case stacks, floorstands and signage together near store entrances. The upfront display tied in to PepsiCo’s national #Summergram integration with Instagram, which distributes QR codes unlocking custom, summer-themed, artificial intelligence-enabled filters, stickers and statements on the social media platform.