PepsiCo’s Mountain Dew is activating its sponsorship of American race car driver Chase Elliott’s No. 9 Chevrolet with an account-specific sweepstakes at Sam’s Club. Shoppers enter from Aug. 1 to Oct. 1 by posting a picture of the Sam’s Club-exclusive "berry monsoon" Mountain Dew flavor currently on tap at drink fountains in store cafes to Instagram using the hashtag #DewMonsoonSweepstakesEntry. The sweeps will award:
- two grand-prize winners their choice between a three-day trip to Texas Motor Speedway to watch Elliott race on Nov. 4 or a cash alternative ($2,620).
- five first-prize winners a signed Elliott scale plastic hood.
- 30 second-prize winners a signed Elliott t-shirt.
- 30 third-prize winners a signed Elliott hat.
An Aug. 10 "experience the monsoon" email blast from Mountain Dew plugged the sweeps, linking to a store locator on samsclub.com.