Meijer and Colgate-Palmolive's Colgate reprised a sweeps they ran last year awarding a trip to the Country Music Association Awards.
Consumers entered from Oct. 8 to Nov. 4 by text message or through a page within meijer.com. The grand prize was a trip to Nashville, TN, on Nov. 6-8, 2018, to attend the event, which Colgate sponsors. The prize pool also included 75 $100 store gift cards, 50 $50 cards and 60 Colgate Optic White prize packages. Conshohocken, PA-based Realtime Media handled.
A feature in the digital version of Meijer's Oct. 15/19 circular plugged the sweeps along with an mPerks coupon for $3 off select Colgate products.