• Kmart 'National Pet Day' Promotion
  • Kmart 'National Pet Day' Promotion

Kmart marked the designation of April 11 as "National Pet Day" by offering 20% off the online purchase of select pet items. April 8 and 11 Facebook updates touted the promotion, directing users to a “Pet Supplies” e-commerce page within kmart.com. Spotlighted brands included Nestle-Purina’s Fancy Feast, Mars Inc.’s Pedigree and J.M. Smucker Co.’s Milk-Bone.