Kellogg Co.’s Eggo is leveraging its ties to popular Netflix series Stranger Things by running a regional sweepstakes at participating Albertsons Cos.' Safeway and Albertsons stores in Southern California. In stores, the sweeps is promoted on violators distributed by News America Marketing's SmartSource and positioned on freezers stocking Eggo (the favorite food of Stranger Things character Eleven). Shoppers enter by text from Sept. 5 to Oct. 22. Eight winners receive tickets to Universal Studios Hollywood's "Halloween Horror Nights,” which this year includes a maze based on Stranger Things' first season. The third season is currently in the works.