Like last holiday season, CVS Pharmacy tied in to Procter & Gamble’s Nov. 24 brandSaver FSI event with a front-page feature in its concurrent circular offering ExtraCare loyalty cardholders a $10 “CVS cash card” with purchase of $30 worth of brands including Pantene, Charmin, Gain, Crest and Pampers. SKUs from Johnson & Johnson and the retailer’s CVS Health private label are among others also eligible for the offer, which is part of an ongoing bulk-purchase incentive from CVS ahead of the holidays.

Other ExtraBucks rewards, digital coupons, manufacturer’s coupons (accessible through the retailer's mobile application and in most Sunday papers) and deals from P&G brands were also spotlighted in the circular, including the same $15 mail-in rebate with cumulative purchase of $50 worth of Olay products that frequents CVS circulars.