CVS/pharmacy and Johnson & Johnson marked the designation of April as Earth Month by encouraging consumers to recycle their personal care products. The retailer is offering shoppers a free bathroom recycling bin with an online purchase of two Neutrogena “Naturals” or Aveeno SKUs, while supplies last.

An ad on store receipts plug the incentive and direct shoppers to a landing page within that hosts recycling tips and links to a promotional “Care to Recycle” Tumblr account run by the manufacturer.