Ferrero's newly revamped Butterfinger candy bar is enjoying secondary merchandising space at 7-Eleven via an account-specific countertop display. The display touts the candy's "improved recipe" and promises 7Rewards loyalty members a "weekday wow" deal: buy one Butterfinger SKU, get the second one for 1 cent. The deal expires March 6.
Rolled out nationally this month, the new bars contain higher-quality chocolate coating with more milk and cocoa for a richer creamier taste, according to various news outlets. The bars are also now devoid of TBHQ (tertiary butylhydroquinone) and hydrogenated oils.