BJ’s Wholesale Club used a June 5 email to plug Clorox Co.'s Fresh Step Paw Points Rewards loyalty program and a promotion offering members double points on qualifying purchases from June 1 to July 7. The missive linked to a sign-up page for the program.

The retailer additionally spotlighted Fresh Step triple action cat litter in a June 2 Facebook update that linked to an e-commerce page for the product.