Amazon tied in to the May 3 theatrical release of STX Entertainment's UglyDolls by dangling a BOGO on its Echo Dot “kids edition,” along with two free UglyDolls skins for the devices. A home page carousel ad plugged the incentive on May 2, linking to a showcase offering “add to cart” buttons for a slew of licensed merchandise, a film trailer and a link to purchase tickets, as well as a suggestion to prompt Alexa to tell an UglyDolls story.