Ahold Delhaize’s Giant-Landover and Stop & Shop tied in to Procter & Gamble’s Sept. 29 brandSaver FSI event with features in its Sept. 27 circulars, promising loyalty cardholders:
- 50 cents in savings per gallon at Shell and affiliated fuel stations with purchase of four qualifying P&G products from brands including Crest, Gillette, Gillette Venus and Pantene.
- $3 in savings with purchase of three participating SKUs from Febreze, Dawn and Mr. Clean.
Additionally elevated in Giant-Landover’s circular is a football-themed feature inviting shoppers to “celebrate the return of tailgating season with big deals on household essentials” and “other favorites,” while spotlighting a number of P&G brands and deals.
Sister-chain Food Lion also tied in to the FSI event with a feature plugging coupons for Pampers, Gillette, Tide and Frebreze, to name a few, available to loyalty cardholders via the in-store MVP Savings Center kiosk.