From a searchable shopper marketing database to data on retail digital promotion activity to a glossary of shopper marketing terms, the Institute provides tools, reports and resources to give you with the most up-to-date information out there.
The Path to Purchase Institute is the core shopper marketing professional community of EnsembleIQ, North America’s premier business intelligence resource across retail channels, also including Convenience Store News, Drug Store News, Progressive Grocer, and more
Path to Purchase Institute Learning Lab is a series of curated, highly relevant and content-rich educational experiences designed to deepen today’s demanding marketers’ capabilities and know-how for tomorrow. Each Learning Lab is designed to drive new and emerging intelligence in order to create category growth and fuel retail innovation while winning hearts and minds in today’s omnichannel world.
Browse this quick, easy and complete reference tool of shopper marketing vocabulary. It's an essential tool for your library.
Institute members have access to VAS, a web-based software tool for designers and marketers. VAS can help your creative win the first glance, and help you get creative approved. VAS can be used on packaging, shelf sets, merchandising, advertising, websites, events, and more. P2PI members can try VAS for free, and can receive a 50% rebate on the purchase of an annual subscription.
The Institute produces a variety of print and online publications including collaborative reports, white papers and article series that cover all facets of the shopper marketing industry.
Tune in to any number of live, interactive webinars in the I-Seminar series. These brief presentations are led by industry experts and cover current topics, competitive developments and industry innovations.