Successful retailers and brand marketers must work together to develop and execute mutually beneficial strategies at retail in order to enhance chances of success in today's dynamic and competitive retail marketplace. To help meet this challenge, the Retail Academy at the Shopper Marketing Conference & Expo provides one of the most collaborative environments available.
Introduced at the 2011 Expo, the Retail Academy is a special industry initiative that offers retailers and their manufacturer partners a place to talk one-on-one in a "neutral zone," free from competing organizational conflicts, difficult schedules and limiting formality. At the 2014 Shopper Marketing Conference & Expo, more than 125 senior executives from over 30 leading retail chains and wholesalers filled the Collaboration Zone in the Retail Academy.
Executives from these and other retail chains and wholesalers were in attendance: Ahold USA, Albertsons, Best Buy, CVS/pharmacy, Dollar General, Family Dollar, Food Lion, Giant Eagle, Harris Teeter, Kohl's, Marsh Supermarkets, Meijer, Price Chopper, Publix, Roundy's Supermarket, Safeway, Spartan Nash, Staples, SUPERVALU, Target, Unified Grocers, Wakefern, Walgreens, Walmart, Woodman's and Winco.