Publications

The editorial team at the Path to Purchase Institute is steeped in experience serving the industry. They deliver editorial excellence and unprecedented access to shopper marketing thought-leaders in our monthly publication,  our weekly e-newsletter and our invaluable special reports and field guides. You just won't find this much useful information in any other library.

 

Magazine

Path to Purchase IQ  Magazine

Published 12 times a year, Path to Purchase IQ is the only publication dedicated to guiding the industry toward sustainable growth and operational excellence by identifying solutions to the unique challenges of the consumer-centric marketplace. Each month more than 18,000 marketers, manufacturers, agencies and retailers of consumer products or services turn to Path to Purchase IQ to learn about every aspect of the business that impacts consumer purchase decisions, from product ideation and development through the manufacturing and fulfillment processes and right on to the various sales and marketing activities that now drive engagement.

 

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Newsletters

Path to Purchase IQ Newswire

Delivered every Tuesday and Thursday to a powerful audience of brands, retailers, agencies and solution providers, Path to Purchase IQ Newswire offers personnel updates, company news, research/data reports, path-to-purchase innovations, co-marketing initiatives across FDM and specialty chains and more.

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Books

Global Perspectives on Shopper Marketing

Published by the Path to Purchase Institute with the financial and editorial support of The Coca-Cola Co., Geometry Global and Unilever, Global Perspectives on Shopper Marketing is a unique collection of case studies from around the world presented to inform and inspire retail marketing professionals. The 31 cases in this first-of-its-kind publication were amassed from 18 countries across six continents.

PDF icon Global Perspectives on Shopper Marketing Order Form

 

Special Reports

Special Reports

      E-Commerce Intelligence Chart 2021

      The State of Shopper Marketing Organizations

      Who's Who in Insights & Analytics 2021

      Grocery Trip Purchase Influences

      A Shopper-Centric Look at Retailer.com

      Who's Who in Merchandising 2021

      Trends Report 2021      

      Who's Who in E-Commerce 2020

      Shopper Behavior Monitor: The Post-Pandemic Grocery Shopper

      Who's Who in Insights & Analytics 2020

      Guide to Ongoing Programs at Top Retailers

      Guide to Shopper Marketing Agencies 2020

      Who's Who in Shopper Marketing 2020

      E-commerce Intelligence Chart 2020

      Who's Who in Shopper Marketing Agencies 2020

      Coca-Cola Research: Shopper Loyalty Drivers at the Channel Level

      Who's Who in Merchandising 2020 

      Retail Promo Guide 2020

      Who's Who in E-Commerce 2019 

      Who's Who in Insights & Analytics 2019

     Retailer E-Commerce Intelligence 2019 (interactive version)

     Retailer E-Commerce Intelligence 2019 (PDF only)

     Who's Who in Shopper Marketing 2019

     Who's Who in Digital Marketing 2019   

      Who's Who in Shopper Marketing Agencies 2019

      Who's Who in Merchandising 2019    

PDF icon The Retailer Receptivity Guide (2017

PDF icon The Shopper Marketing Digital Collaboration Playbook (2017

PDF icon Ethnic Marketing Research, Parts I & 2

White Papers

Retail Media Industry Definitions

PDF icon Bridging Data's Digital Divide

PDF icon Meeting the Omnishopper Challenge

PDF icon Exploring Impulsivity and Online Shopping

PDF icon The 2016 P-O-P Trends Survey

PDF icon Bringing Precision to Conversion Marketing

PDF icon Engaging Shoppers Through Decision Science

PDF icon Best Practices in Retail-Product Packaging

PDF icon In-Store Marketing Effectiveness: Allocating Investments and Managing Insights

PDF icon Mobile Marketing: Strategies for Personalizing the User Experience

PDF icon At Home with the Path to Purchase

Supplier Guides

      2021 Shopper Marketing Agencies Solutions Guide 

      2021 P-O-P Design & Manufacturing Solutions Guide

      Digital Shopper Technology Solutions Guide 2020

      The 2020 Guide to Consumer Engagement Tools 

      The 2020 Guide to Shopper Analytics Solution Providers

      The 2020 P-O-P Manufacturing & Design Solutions Guide

      Digital Shopper Engagement Solutions Guide 2020

      E-Commerce Solutions Guide 2019

      Retail Execution Solutions Guide 2019

      Insights & Analytics Solutions Guide 2019

      The 2019 Guide to Shopper Marketing Agencies

      Digital Incentive Platforms Solutions Guide 2019

      Supply Chain Management Solutions Guide 2019

      AI/Machine Learning Solutions Guide 2019   

      The 2019 Guide to P-O-P Design & Manufacturing Firms

      The 2019 Guide to Digital Shopper Marketing Providers

      The 2019 Guide to E-Commerce Companies

      The 2018 Guide to Retail & Shopper Insights

PDF icon The 2018 Guide to Shopper Marketing Agencies

PDF icon The 2018 Guide to Digital Incentive Platforms

PDF icon The 2018 Guide to P-O-P Design & Manufacturing

PDF icon The 2018 Guide to Digital Shopper Marketing

PDF icon The 2018 Guide to E-Commerce

PDF icon The 2017 Guide to Retailer and Shopper Insights

PDF icon The 2016 Guide to Shopper Marketing Teams