The editorial team at the Path to Purchase Institute is steeped in experience serving the industry. They deliver editorial excellence and unprecedented access to shopper marketing thought-leaders in our monthly publication, our weekly e-newsletter and our invaluable special reports and field guides. You just won't find this much useful information in any other library.
Published 12 times a year, Path to Purchase IQ is the only publication dedicated to guiding the industry toward sustainable growth and operational excellence by identifying solutions to the unique challenges of the consumer-centric marketplace. Each month more than 18,000 marketers, manufacturers, agencies and retailers of consumer products or services turn to Path to Purchase IQ to learn about every aspect of the business that impacts consumer purchase decisions, from product ideation and development through the manufacturing and fulfillment processes and right on to the various sales and marketing activities that now drive engagement.
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Path to Purchase IQ Newswire
Delivered every Tuesday to a powerful audience of brands, retailers, agencies and solution providers, Path to Purchase IQ Newswire offers personnel updates, company news, research/data reports, path-to-purchase innovations, co-marketing initiatives across FDM and specialty chains and more.
Special Edition: COVID-19 at Retail: To provide ongoing coverage of the ways in which the coronavirus crisis has affected retailer operations and shopper engagement, Path to Purchase IQ Newswire is running a special edition each Wednesday to deliver all the relevant news and information published in the previous week.
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Delivered every Wednesday, CGT Insider offers insights into the latest trends, case studies, best practices and news shaping the deployment and use of technology within the consumer goods organization.
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Member Intelligence Briefing
Institute members automatically receive this monthly update designed to optimize membership by keeping them informed about noteworthy content on p2pi.org, important events on the calendar, and other member activities and opportunities. Other periodic newsletters designed specifically for members include:
- Exploring Amazon
- This Week in Walmart
- This Week in Drugstores
Institute members wishing to receive any of these three newsletters should contact Ann Estey at [email protected].
Global Perspectives on Shopper Marketing
Published by the Path to Purchase Institute with the financial and editorial support of The Coca-Cola Co., Geometry Global and Unilever, Global Perspectives on Shopper Marketing is a unique collection of case studies from around the world presented to inform and inspire retail marketing professionals. The 31 cases in this first-of-its-kind publication were amassed from 18 countries across six continents.
Retailer E-Commerce Intelligence 2019 (interactive version)
Retailer E-Commerce Intelligence 2019 (PDF only)