In today's shifting retail environment, brand growth and increased ROI stem from a focus on path-to-purchase strategies and activations. To reach shoppers, professionals need to understand the new complexities of shopper behavior and trip expectations, and how to incorporate both into the planning process.
To this end, the Path to Purchase Institute and industry leaders recognized a need for structured training that covered best practices and the processes that culminate with a purchase in-store or online.
Enter… the Path to Purchase Leadership University (P2PLU)
P2PLU's Mission: Provide structured professional development for all path to purchase professionals, regardless of level of experience, in a way that's convenient and immediately applicable to their shopper-centric job role.
How Does P2PLU Benefit You?
P2PLU was carefully crafted, taking your immediate professional needs into account.
- Learn applicable skills that might otherwise take years to master, returning to your job with a prescribed road map to tackle current brand challenges.
- Study high-impact content designed from the industry's most established and up-to-date resources.
- Review proven, best-in-class principles that empower a joint focus between manufacturers and retailers.
This bootcamp designed to provide you and your team with solid understanding of the organizational discipline of shopper marketing, a working knowledge of shoppers, their behaviors and key principles to engage them. Upon completeion you'll know:
- What the core principles of shopper marketing are.
- Which methods are effective when developing and executing shopper marketing strategies and programs.
- What some of the the best practices in shopper marketing are.
By attending this 2-day experience you'll also begin the process of earning your Practitioner Level Designation, demonstrating to partners, competitors and clients that you posses industry-leading knowledge and skills.
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This is an advanced level bootcamp designed to provide you and your team with the knowledge needed to succeed today's shifting retail environment. Upon completion you'll know:
- Which methods are most effective when uncovering and applying shopper insights to strategic shopper initiatives.
- What are the ongoing and emerging trends are driving the future of retail.
- How to successfully engage retailer partners in the planning process.
By attending this event, you'll also begin the process for earning your Professional Level Designation, demonstrating to partners, competitors and clients that you have a proven ability to apply shopper-centric thinking to uncovering and applying shopper insights to strategic shopper initiatives, and to engage retailer partners in planning.
*Please note, there is no pre-requisite for attending this bootcamp; however in order to gain the Professional Level Designation, you do need to have earned your Practitioner Level.
Private Corporate Training
Hosting an exclusive training event lets your organization freely discuss internal issues and immediately begin to apply the course learning to your own specific business needs. These private sessions are ideal for:
- Existing shopper team meetings
- Sales conferences
- New-hire orientations
- Dedicated and stand-alone training initiatives
Beyond individual training events, P2PLU can design an ongoing engagement that includes episodic sessions, customized supplementary work and integrated work-based activities — all designed to provide an ongoing program that teaches new concepts but also embeds core learning into the fabric of job needs in highly designed, prescriptive ways.
To design the right custom experience for your organization, contact:
P2PLU is uniquely and strategically positioned to leverage general industry perspectives to help companies evaluate and define their value and purpose within the marketplace. These Advisory Services stimulate high-level thinking and idea generation to influence how an organization works and help determine how it engages with the market it serves.
While Advisory Services can vary in many ways, standard offerings include:
- Executive Forums
- Vision Setting & Gap Identification
- Collaborative Planning Acceleration
To understand the value and benefit of P2PLU's consultative offerings, contact:
Understanding the vital role shopper marketing plays and the potential it offers as a source of growth is critical. (Learn More)
Successful shopper marketing requires an understanding of how retailers work and the most effective ways to collaborate with them. (Learn More)
Driving future success for your organization requires a deep understanding of shoppers and new thinking about how to engage them. (Learn More)
Emerging digital services and tools are dramatically altering shopper expectations and behavior throughout the path to purchase. (Learn More)
Activating insights is a critical skill for all shopper marketers and the foundation for effective program development. (Learn More)
Examine key principles needed for mutually beneficial, shopper-centric collaboration between product manufacturers and retailers. (Learn More)
Professional Industry Designations
While Path to Purchase Leadership University courses can be taken individually as stand-alone learning elements, professionals can choose to complete a more integrated and robust curriculum of study that lets them achieve specific industry designations from the Institute.
By attending a sequence of core courses and completing online assessments, professionals may earn recognized industry designations that confirm their mastery of core competencies.
Participants will receive a certificate of achievement and digital icon badges to indicate completion of a particular course of study.
P2PLU designations in the media: Intel Team Commits to Earning P2PLU Designation
Congrats to our Latest Designation Earners