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Welcome to Path to Purchase Leadership University (P2PLU), the advanced learning division of the Path to Purchase Institute.  If you're serious about improving your team's performance and advancing your career, P2PLU is your resource for gaining and applying the knowledge and skills you need to drive success. Our professional training and development platform delivers practices, guidelines and principles that enhance job success by translating core learning concepts into immediate applied learning. 


Who Does P2PLU Benefit?

Professionals at all experience levels will benefit from the accelerated learning that occurs in Leadership University sessions:

  • Shopper/Customer Marketers dig deeply into the many facets of the path to purchase in order to become true thought leaders in the space.
  • Traditional Brand Marketers gain much-needed exposure to the elements of marketing beyond consumer activation to better understand people as shoppers and the critical path-to-purchase levers required to convert them. 
  • Retail professionals, from merchants to marketers, build knowledge about the complexity of marketing to shoppers and the critical elements and enablers of success.
  • Category Management and Insights-oriented professionals learn core concepts that help them better align their functions within the broader context of "shopper-centricity."
  • Agency Partners and other Solution Providers gain a broader understanding of shopper marketing that will help strengthen their client relationships. 

Upcoming Live Training


March 1-2, 2017
Path to Purchase Institute Headquarters – 8550 W Bryn Mawr Ave. Suite 200, Chicago, IL 60631

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The Curriculum

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Download Our 2016 Brochure:
PDF iconLeadership University Catalog

SM 300


Understanding the vital role shopper marketing plays and the potential it offers as a source of growth is critical. (Learn More)



Successful shopper marketing requires an understanding of how retailers work and the most effective ways to collaborate with them.  (Learn More)



Driving future success for your organization requires a deep understanding of shoppers and new thinking about how to engage them. (Learn More)



Emerging digital services and tools are dramatically altering shopper expectations and behavior throughout the path to purchase. (Learn More)



Activating insights is a critical skill for all shopper marketers and the foundation for effective program development. (Learn More)



Examine key principles needed for mutually beneficial, shopper-centric collaboration between product manufacturers and retailers. (Learn More)


View the Full 2016 Course Schedule Here


Professional Industry Designations

While Path to Purchase Leadership University courses can be taken individually as stand-alone learning elements, professionals can choose to complete a more integrated and robust curriculum of study that lets them achieve specific industry designations from the Institute.

By attending a sequence of core courses and completing online assessments, professionals may earn recognized industry designations that confirm their mastery of core competencies.

Participants will receive a certificate of achievement and digital icon badges to indicate completion of a particular course of study.


Learn More About Industry Designations


E-Learning & the Learner Community


At the hub of all activity for Path to Purchase Leadership University is the Online Learner Community, a one-stop destination for managing all aspects of your experience.

  • View full course descriptions, the calendar of events and requirements for designations.
  • Register for courses quickly and conveniently.
  • Take courses online at your own convenience.
  • Access pre-course readings and other assignments before attending public courses.
  • Link to suggested post-session reading lists and activities.
  • Take the exams required to earn your course-level certifications.
  • Complete courses and learning modules right from your home or office.

Private Corporate Training

Private Training

Hosting an exclusive training event lets your organization freely discuss internal issues and immediately begin to apply the course learning to your own specific business needs.  These private sessions are ideal for:

  • Existing shopper team meetings
  • Sales conferences
  • New-hire orientations
  • Dedicated and stand-alone training initiatives

Long-Term Integration

Beyond individual training events, P2PLU can design an ongoing engagement that includes episodic sessions, customized supplementary work and integrated work-based activities — all designed to provide an ongoing program that teaches new concepts but also embeds core learning into the fabric of job needs in highly designed, prescriptive ways.

Private Chart

To design the right custom experience for your organization, contact:


Advisory Services

Advisory Services

P2PLU is uniquely and strategically positioned to leverage general industry perspectives to help companies evaluate and define their value and purpose within the marketplace. These Advisory Services stimulate high-level thinking and idea generation to influence how an organization works and help determine how it engages with the market it serves.

While Advisory Services can vary in many ways,  standard offerings include:

  • Executive Forums
  • Vision Setting & Gap Identification
  • Collaborative Planning Acceleration

To understand the value and benefit of P2PLU's consultative offerings, contact: