Leadership University

As the path to purchase continues to evolve, so does the definition of a successful marketing strategy. To reach shoppers, professionals need to understand the new complexities of shopper behavior and trip expectations, and how to incorporate both into the planning process.

To this end, the Path to Purchase Institute and industry leaders recognized a need for structured training that covered best practices and the processes that culminate with a purchase in-store or online.

Enter… the Path to Purchase Leadership University (P2PLU)

P2PLU’s Mission: Provide structured professional development for all path to purchase professionals, regardless of level of experience, in a way that’s convenient and immediately applicable to their job role.


How Does P2PLU Benefit You?

P2PLU was carefully crafted, taking your immediate professional needs into account.

  • Learn applicable skills that might otherwise take years to master, returning to your job with a prescribed road map to tackle current brand challenges.
  • Study high-impact content designed from the industry’s most established and up-to-date resources.
  • Review proven, best-in-class principles that empower a joint focus between manufacturers and retailers.

Choose Your Path

3 Ways to Learn – When You Want, Where You Want.


At the hub of all activity for P2PLU is the online learner Community, a one-stop destination for managing all aspects of your experience.  Here you can complete courses right from the convenience of your own computer.

  • Register for courses quickly and conveniently.
  • Take courses online at your own pace.
  • Link to suggested reading lists and activities.
  • Take the exams required to earn your industry level designation.


Chicago Bootcamp

March 1-2, 2017
Path to Purchase Institute Headquarters – 8550 W Bryn Mawr Ave. Suite 200, Chicago, IL 60631

Read more about the bootcamp experience here

Register Now


Private Corporate Training

Hosting an exclusive training event lets your organization freely discuss internal issues and immediately begin to apply the course learning to your own specific business needs.  These private sessions are ideal for:

  • Existing shopper team meetings
  • Sales conferences
  • New-hire orientations
  • Dedicated and stand-alone training initiatives

Long-Term Integration

Beyond individual training events, P2PLU can design an ongoing engagement that includes episodic sessions, customized supplementary work and integrated work-based activities — all designed to provide an ongoing program that teaches new concepts but also embeds core learning into the fabric of job needs in highly designed, prescriptive ways.

Private Chart

To design the right custom experience for your organization, contact:


Advisory Services

P2PLU is uniquely and strategically positioned to leverage general industry perspectives to help companies evaluate and define their value and purpose within the marketplace. These Advisory Services stimulate high-level thinking and idea generation to influence how an organization works and help determine how it engages with the market it serves.

While Advisory Services can vary in many ways,  standard offerings include:

  • Executive Forums
  • Vision Setting & Gap Identification
  • Collaborative Planning Acceleration

To understand the value and benefit of P2PLU's consultative offerings, contact:


The Curriculum

Catalog Cover

Download Our 2016 Brochure:
PDF iconLeadership University Catalog

SM 300


Understanding the vital role shopper marketing plays and the potential it offers as a source of growth is critical. (Learn More)



Successful shopper marketing requires an understanding of how retailers work and the most effective ways to collaborate with them.  (Learn More)



Driving future success for your organization requires a deep understanding of shoppers and new thinking about how to engage them. (Learn More)



Emerging digital services and tools are dramatically altering shopper expectations and behavior throughout the path to purchase. (Learn More)



Activating insights is a critical skill for all shopper marketers and the foundation for effective program development. (Learn More)



Examine key principles needed for mutually beneficial, shopper-centric collaboration between product manufacturers and retailers. (Learn More)


View the Full Course Catalog  Here


Professional Industry Designations

While Path to Purchase Leadership University courses can be taken individually as stand-alone learning elements, professionals can choose to complete a more integrated and robust curriculum of study that lets them achieve specific industry designations from the Institute.

By attending a sequence of core courses and completing online assessments, professionals may earn recognized industry designations that confirm their mastery of core competencies.

Participants will receive a certificate of achievement and digital icon badges to indicate completion of a particular course of study.

P2PLU designations in the media: Intel Team Commits to Earning P2PLU Designation

Congrats to our Latest Designation Earners 


Learn More About Industry Designations


Educational Resources

PDF iconShopper Marketing for E-Commerce (ebook: Lesson 1)  

PDF iconDigital Shopper Marketing (ebook: Lesson 1) 

Our Industry Collaboration Partners