I-Seminar Series

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I-Seminars are live, interactive Web presentations on current hot topics, competitive developments, industry innovations and consumer trends led by industry experts.

The Institute hosts a one-hour I-Seminar each month. Participants view the presentation through a Web browser, listen by phone and have opportunities to ask questions.

Interested in hosting an I-Seminar? Let us know.



      Using Behavioral Economics to Identify What Motivates Shopper Behavior 

      1 p.m. CDT, July, 20, 2017 
      • Neil Gandhi, VP, Data Science, RevTrax 
      • Jura Liaukonyte, M.A., Ph.D, Cornell University 


      Mobile Creative - A Critical Component for Mobile Shopper Activations 

      • Risa Anderson, Director, Digital Marketing & Shopper Conversion, PepsiCo
      • Risa Crandall, SVP - Managing Director, Crisp

      Don't Miss the Omnishopper-tunity 

      • Jordan Rost, VP, Consumer Insights, Nielsen

      How Retailers are Winning Shoppers' Wallets by Making them 'Feel Good'

      • Candace Corlett, President, WSL Strategic Retail 
      • Kristine Martinek, Consultant, WSL Strategic Retail