The League of Leaders, an exclusive group of the industry's most influential individuals, is committed to fostering best practices and the understanding of all marketing efforts that culminate at retail, now and in the future, by creating an "open forum" atmosphere for the candid exchange of ideas, philosophies and strategies.
Introduced at the 2011 Expo, the Retail Academy is a special industry initiative that offers retailers and their manufacturer partners a place to talk one-on-one in a "neutral zone," free from competing organizational conflicts, difficult schedules and limiting formality.
The Council on Digital Shopper Marketing aims to help the council members and the industry at large identify opportunities, overcome obstacles and consequently establish best practices in the effective use of digital shopper marketing.
The E-Commerce Council exists to shape the e-commerce capabilities, strategies and opportunities for their organizations via high-impact/action-oriented knowledge and perspective sharing.
The Forum of Merchandising Executives unites brand manufacturers, retailers and merchandising firms to explore best practices, key issues and current obstacles to creating, distributing and measuring merchandising.
The Path to Purchase Institute's Faculty and Distinguished Faculty have advanced the practice of effective in-store marketing through presentations at Path to Purchase Institute events.
Each year the Path to Purchase Institute honors not only oustanding examples of effective shopper marketing executions in the marketplace, but also the dedicated and talented individuals behind such efforts. Annual honors include the Shopper Marketing Hall of Fame induction and the Shopper Marketing Effie Awards which take place in conjuction with the Path to Purchase Summit, and the Design of the Times competition that occurs at the Path to Purchase Expo.